Posted in Advice on April 1, 2010
Last year I created a course for University of California, Irvine Extension: Using Social Media as a Tool for Public Relations.
As I developed the course, I launched a book expedition to see if I could find one public relations and social media book that most effectively encapsulated my philosophy for using new technology to further communication goals and objectives.
I had already read The New Rules of Marketing & PR by David Meerman Scott and thought it was close to what I was looking for. I just didn’t know how close. After reviewing nearly a dozen other options, I came back to New Rules to reconsider it for the course.
Then I consulted with the program directors at UCI Extension and we all agreed that The New Rules of Marketing & PR would be the best textbook for what we wanted to accomplish with the online class.
I was pleased to receive student feedback that unanimously thanked me for introducing them to The New Rules of Marketing & PR and its author, David Meerman Scott.
Then, last fall, I was even more pleased to hear from the author that the 2007 book was undergoing a rewrite to include new social media trends like Twitter and Facebook and examples from more recent years.
Since I use The New Rules of Marketing & PR for my UCI Extension course, I was provided with a copy of the second edition earlier this year. I have now completed the second edition and am even more excited to share it with my students in May.
The New Rules of Marketing & PR, second edition, is a must-read if you care at all about promoting or marketing yourself, your business, a product or service online. The book provides straightforward, actionable advice on how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly.
I couldn’t agree more with the concepts espoused by David Meerman Scott and the recommendations shared in The New Rules of Marketing & PR.