Who do people trust?
Posted in Information on October 3, 2008
Are you familiar with the Edelman Trust Barometer? Each year the company conducts a survey to measure how much people trust companies and organizations.
For the first time, this year’s study breaks the data into two different age groups: 25-34 year olds and 35-64 year olds.
The report’s key findings are a good read if you’re a communicator who relies on trust from key constituencies — and who doesn’t?
