The 10 most important social media tools for PR pros

3rd Annual PR and Media Relations Best Practices SummitA workshop presentation by Pete Codella at the 3rd Annual PR and Media Relations Best Practices Summit presented by Ragan Communications and PR Daily at Con Edison in New York City.

The 10 most important social media tools for PR pros

How to listen, communicate, engage and measure using social media

Have you defined your organization’s social media strategy and still aren’t certain which tools are best to meet your goals?

Are you overwhelmed by social media noise and just want help pinpointing a handful of effective tools for your public relations? If so, this pre-conference workshop is for you.

Pete Codella will walk you through 10 of the most important social media tools to harness the power of social media for your PR strategy. He’ll explain how these incredible social platforms can help you listen, communicate, engage and measure your success.

The top 10 tools Pete will cover during this session:

Facebook
Google AdWords
Google Analytics
Google FeedBurner
Google Reader
LinkedIn
ShortStack—to create Facebook pages
Twitter
WordPress
YouTube

You’ll learn how to:

  • Monitor what’s being said on Twitter using RSS and third-party applications
  • Automate Twitter status updates and the people you follow
  • Set-up RSS feeds and readers
  • Optimize Facebook and LinkedIn pages for business
  • Generate and read a Google Analytics report
  • Establish and maintain a group of 25-30 keywords and phrases to guide your online publishing
  • Use WordPress to power a microsite focused on news, video or blog content
  • Create and publish video content on your own YouTube channel

Details

The 10 most important social media tools for PR pros

How to listen, communicate, engage and measure using social media

Date: March 28, 2012

Time: 3 to 5 p.m.

Place: Con Edison Headquarters Union Square, New York City

Cost: $345

Registration: Ragan.com

Twitter hashtag: #RaganMedRel

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