What’s the purpose of a press release?

What’s the purpose of a press release?

In an article posted today on Ragan.com, public relations measurement maven, Katie Delahaye Paine, writes about “5 (more) PR-related things we need to get rid of.” She begins the article with this: I was stunned to find how many people are still in love with the press release. It’s worthless as a tool to talk to [...]

PRSA Western District Conference: Everything about Online Newsrooms

PRSA Western District Conference: Everything about Online Newsrooms

A presentation for the Public Relations Society of America Western District Conference in Palm Springs, California, April 28-30, 2010. Everything about Online Newsrooms — Lead and reach major news outlets Date: April 29, 2010 Time: 3:30 to 4:30 p.m. Place: Riviera Resort & Spa in Palm Springs, California Cost: $225 | view PDF conference brochure [...]

Why communicators should use an online newsroom

I was one of the presenters at the 2009 Social Media for Communicators conference in Las Vegas presented by Ragan Communications and PRSA. Here’s a video interview with me, Pete Codella, talking about the benefits and uses of an online newsroom. And here’s an article on the same topic that accompanies the video: Create an [...]

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