Perhaps you’re popular enough that people want to be you.

On Twitter, there’s only one level of security. Everyone knows your username because it’s in your URL. All they have to do is guess your account password and they can suddenly begin tweeting as if they are you.

This happened to the LDS Church News last week. Someone figured out their password and then changed it so the Church News could no longer access the account. They then proceeded to publish anti-Mormon tweets.

It took Twitter three days to shut down the account.

Imagine what would happen to your company or brand if this happened to you.

A word to the wise: be sure to create a good Twitter password, then protect it.

I’m included below in a KSL Channel 5 news broadcast about the incident.

Video Courtesy of KSL.com