Social media strategies and measurement tools

social media iconsA presentation for the Utah Valley Chapter of the Public Relations Society of America.

For public relations and business communicator professionals, we’re finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics.

We’ll discuss specific strategies for utilizing social media as well as a handful of measurement tools to help communicators and those in leadership roles make decisions based on the success of social media engagement.

The discussion will include examples and best practices as well as opportunities to address specific challenges faced by attendees and their organizations.

You’ll learn how to:

  • Develop a social media and online strategy that supports organizational goals and objectives
  • Implement brand journalism and social visual communication engagement strategies
  • Maximize and measure your digital presence
  • Use tools like RSS feeds, Social Tally and Sprout Social to track and communicate the effectiveness of your social media activities


Date: February 19, 2014

Time: 11:45 a.m. to 1 p.m.

Place: Pizza Factory – 2230 North University Parkway, Provo, UT 84604

Cost: $20 PRSA members, $25 non-PRSA members, $10 students

Register: send an email to

Presentation Slides

PDFs of Pete’s presentation slides and handout.

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