Social Media Next Steps for Independent Public Relations Practitioners

A virtual webinar for members of the Public Relations Society of America Independent Practitioners Alliance.

The Next Steps in Social Media: How Independent Practitioners Can Increase Business and Client Value With Online Tools

Featuring Pete Codella, APR, Jason Falls and Kristie Aylett, APR

Date: July 28, 2010

Time: 1 to 3:30 p.m. Eastern time

Cost: PRSA Member $229 | Non-Member $329 | Independent Practitioners Alliance Section Member $169 (you can sign-up for this webinar and receive a membership to PRSA IPA – see the registration page for info)

Register: on PRSA.org

Hashtag: #ipaprsa

Description

As an independent public relations practitioner, knowing when and where to allocate your time in the online space is the key to accomplishing clients’ goals (and expanding your business’ reach). From Facebook to Flickr, effectively working with an arsenal of new media tools requires insight into how each tool works independently and in unison. During this virtual conference, an expert team of independent practitioners will share best practices and detailed strategies for efficiently creating an integrated public relations campaign.

You Will Learn:

• The importance of knowing where you are and where you want to be before jumping in feet first.
• Where to find and how to use free and cheap social media measurement tools.
• Ways to streamline your online activity and integrate your online platforms so they support, not compete, with one another.
• Tactics to build credibility and connections.
• Best practices for using social media to build business and attract clients.
• How to craft content to make your online presence stand out.

Learn more about the presenters by visiting their websites: Pete Codella, Jason Falls, Kristie Aylett.

My Presentation Slides

Click here to download at PDF of my presentation slides (1.3mb).