Comments on: SMCQ7: In the era of social media, what do you do to control your brand? http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm Wed, 26 Oct 2011 13:35:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Social Steve http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-63 Social Steve Tue, 23 Jun 2009 20:08:54 +0000 http://www.petecodella.com/?p=677#comment-63 Pete - Good posts. I quoted you in my blog (saw it in a SMC post). Check out "Brands in the Age of Social Media" http://bit.ly/KDqkk Social Steve Pete – Good posts. I quoted you in my blog (saw it in a SMC post). Check out “Brands in the Age of Social Media” http://bit.ly/KDqkk

Social Steve

]]> By: Brands in the Age of Social Media « SocialSteve's Blog http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-62 Brands in the Age of Social Media « SocialSteve's Blog Tue, 23 Jun 2009 19:53:30 +0000 http://www.petecodella.com/?p=677#comment-62 [...] much about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...] [...] much about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...]

]]> By: Pete Codella, APR http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-64 Pete Codella, APR Fri, 01 May 2009 18:07:09 +0000 http://www.petecodella.com/?p=677#comment-64 I like Michael's comments here. My comment that a company doesn't control a brand isn't meant as a "throw your arms up in the air and give up" approach to brand management. Rather, I'm just pointing out that there many more sources of information about a brand now beyond what the company says. And that usually, people will pay less attention to what the company says and more to what their family and friends say. Therefore, corporate communicators must engage key audiences using social media (and any other tools) to inform and persuade. Of course a brand can be built and nourished. Without the brand, there would be no ship (referring to Michael's analogy) in the first place. It's just a different dance now that social media is part of the equation. I like Michael’s comments here. My comment that a company doesn’t control a brand isn’t meant as a “throw your arms up in the air and give up” approach to brand management.

Rather, I’m just pointing out that there many more sources of information about a brand now beyond what the company says. And that usually, people will pay less attention to what the company says and more to what their family and friends say.

Therefore, corporate communicators must engage key audiences using social media (and any other tools) to inform and persuade.

Of course a brand can be built and nourished. Without the brand, there would be no ship (referring to Michael’s analogy) in the first place.

It’s just a different dance now that social media is part of the equation.

]]> By: Brand Control? Hah! Hah!| Revealed by Social Media Club « Fredzimny’s CCCCC Blog http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-67 Brand Control? Hah! Hah!| Revealed by Social Media Club « Fredzimny’s CCCCC Blog Thu, 30 Apr 2009 17:58:32 +0000 http://www.petecodella.com/?p=677#comment-67 [...] much about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...] [...] much about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...]

]]> By: SMCQ7 Answers: Brand Control? Hah! | Social Media Club http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-66 SMCQ7 Answers: Brand Control? Hah! | Social Media Club Thu, 30 Apr 2009 14:38:30 +0000 http://www.petecodella.com/?p=677#comment-66 [...] about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...] [...] about brand control as it is about brand management and appropriate representation,” wrote Pete Codella who also offered some tips for going forward in his “PR & Social Media” blog post: [...]

]]> By: Michael Sommermeyer http://petecodella.com/smcq7-in-the-era-of-social-media-what-do-you-do-to-control-your-brand-1000677.htm#comment-65 Michael Sommermeyer Wed, 29 Apr 2009 16:07:56 +0000 http://www.petecodella.com/?p=677#comment-65 Pete, I disagreed that you give up total control and agree that there is a way to keep a hold of the rudder. I believe you can still steer your brand through the waters of social media. While we may not longer be able to control how and what is said about our brands, as the captain, we can steer the ship through the waters, avoid the reefs and find the safe harbor. (You know my inclination for bad metaphors. ) I think it's important to measure and monitor what is being said about your brand and then be ready to respond, answer questions and provide context to what is being said about the brand. In this way, we do control the brand to a certain extent and can still point customers to our best and brightest offerings. Pete, I disagreed that you give up total control and agree that there is a way to keep a hold of the rudder. I believe you can still steer your brand through the waters of social media. While we may not longer be able to control how and what is said about our brands, as the captain, we can steer the ship through the waters, avoid the reefs and find the safe harbor. (You know my inclination for bad metaphors. )

I think it’s important to measure and monitor what is being said about your brand and then be ready to respond, answer questions and provide context to what is being said about the brand. In this way, we do control the brand to a certain extent and can still point customers to our best and brightest offerings.

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