Public relations audiences
Posted in Information on September 4, 2008
I have developed this list of key public relations audiences over the years and am posting it here for reference. I’m sure it’s not comprehensive and welcome any comments or feedback.
Key Publics
Employee
- Management
- Salaried
- Hourly
- Union members
- Prospective employees
- Retirees
- Families
Community
- Where employees live
- Plant locations
- Neighborhood coalitions
- Chambers of commerce
- Community organizations
Customer
Geographical:
- Local
- Regional
- National
- International
Functional:
- Distributors
- Jobbers
- Wholesalers
- Retailers
- Consumers
Industry/Business
- Suppliers
- Subcontractors
- Teaming partners
- Joint ventures
- Competitors
- Trade associations
- Professional societies
Media
- General
- Trade, specialized
- Foreign
Academia
- Trustees, regents, directors
- Administration
- Financial supporters
- Faculty and staff
- Students, prospective students
- Alumni
Investment/Financial
- Analysts: buy and sell side
- Stock brokers
- Institutional holders
- Portfolio managers
- Shareholders
- Potential investors
- Bankers: commercial and investment
Governmental
Geographical:
- Local
- State
- Regional
- National
- International
Functional:
- Legislative
- Regulatory
- Executive
- Judicial
Special Interest
- Environmental
- Consumer
- Safety
- Health
- Handicapped/disabled
- Senior citizens
- Minority
- Religious
- Think tanks
