Posted in Case Studies on May 11, 2011
Recently I’ve received a string of very negative comments about my 2009 social media song music video: Crazy Little Thing The Web (the number one “social media song” search result on YouTube, by the way). I have no problem with criticism. I read, receive and counsel others on how to confront it daily. I will [...]
Posted in Commentary on April 11, 2011
We all know content is king. In fact, we’re probably tired of hearing about it. But let’s face it, when it comes to your online positioning, the most effective tool is frequently published content. For our purposes we’ll treat content as any sort of online text, graphic, video, audio file, image, logo, game, widget, etc. [...]
Posted in Information on March 25, 2011
Yesterday I spoke at the 2011 Mountain West Regional Public Relations Conference hosted by the Utah State University Public Relations Student Society of America. I’m embedding my presentation on my blog and would love to hear from any of you who attended my sessions or any blog readers. Also, if you’d like a text outline [...]
Posted in Commentary on March 3, 2011
The past several weeks, as I’ve talked at social media conferences and taught a couple classes for University of California, Irvine online and University of Utah’s professional development division here in Salt Lake City, I’ve pondered what skills are required in today’s public relations industry. Although a lot has changed since I graduated from college [...]
Posted in Commentary on February 18, 2011
There have been a handful of U.S. stories lately related to an individual’s right to say things about his or her job on social media platforms. Last week I was interviewed by a Salt Lake City TV station about a woman who called her boss a psycho on Facebook and lost her job. A lawsuit [...]
Posted in Events on February 10, 2011
In 2009 I gave a presentation at the 2nd annual Ragan Communications Social Media for Communicators conference in Las Vegas. I’m headed back there next week to lead a pre-conference workshop titled 17 social media tools for PR professionals. The workshop is based on the popular Ragan PR Daily 75-minute webinar I’ve presented a handful [...]
Posted in Events on January 7, 2011
This is just a short announcement about a change to PeteCodella.com. From now on, instead of creating a blog post under the Events category, when I have a public speaking engagement or presentation, I’ll post it on my new events microsite – just for providing information on my public appearances. Over the next week or [...]
Posted in Events on January 6, 2011
A webinar presentation for Ragan Communications’ PR Daily. Later this month I’m leading the popular social media tools for public relations professionals webinar again for Ragan Communications. Last year I presented this webinar twice and it was billed as 17 social media tools. We decided that since I was including way more than 17 anyway, [...]
Posted in Information on January 3, 2011
In October I blogged about 15 best WordPress plugins for business. Now I’ve got a new one to add to the list. It’s WPtouch. It transforms your WordPress blog into an iPhone application-style theme. It’s sweet! You can learn more about it here. Your favorite plugins? If you’ve got a list or just a few [...]
Posted in Commentary on December 2, 2010
In an article posted today on Ragan.com, public relations measurement maven, Katie Delahaye Paine, writes about “5 (more) PR-related things we need to get rid of.” She begins the article with this: I was stunned to find how many people are still in love with the press release. It’s worthless as a tool to talk to [...]
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