Nike launches online community for runners
Posted in Case Studies on February 23, 2009
Good public relations is about engagement of key audiences.
I’m always happy to see companies that get it, especially when they employ new technology in innovative ways.
Check out this new site from Nike, called Nike+.
It will help you train and track your progress for a run, and connect you with a whole interactive community complete with links to purchase gear and music.
As they say, “Nike+ helps you with every stride.”
Nice job, Nike!
Love what Nike+ is. You can also post your runs automatically to Twitter by using Twiike. http://www.twiike.com. It takes about 2 mins to set up and the just runs on it’s own thereafter.
If anyone has thoughts, feedback, etc, I’d love to hear it.