It’s a new year with new opportunities.
As part of my 2017, beginning next week I’ll be teaching two ‘Introduction to Public Relations’ classes at Utah Valley University. The school’s Communication Department has hired me as an adjunct instructor this semester and I’m really looking forward to being back in the classroom.
Over the years I’ve taught public relations and social media courses at UNLV, UCI Extension, the University of Utah, and now Utah Valley University.
One of the classes I’ll be teaching is on-campus and the other section of 25 students will be learning with me online.
UVU’s ‘Introduction to Public Relations’ course uses two textbooks:
- “Public Relations Strategies and Tactics,” 11th edition by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber; Publisher: Pearson; and
- “Writing to Communicate,” 1st edition by Dunn, Colvin, Kushin and Whyte; Publisher: McGraw Hill.
The second book is a resource the Communication Department asks all its students to use. It was developed by UVU faculty in coordination with the publisher, McGraw-Hill, and includes content from a half-dozen or so best-selling textbooks. It’s an excellent guide for public relations and corporate communications writing. I’ve commented for many years that the most important skill a student of public relations can develop is good, professional writing (see my post from 2011, ‘Top 5 public relations skills’).
I have really enjoyed brushing up on the public relations body of knowledge as I’ve read “Public Relations Strategies and Tactics” by Wilcox, Cameron and Reber. It’s an excellent, well-written compilation of broad public relations knowledge, skills and abilities, including a number of current examples and best practices in each chapter. In fact, I’ve already struck-up a conversation with Dennis Wilcox, one of the authors, about the book on LinkedIn.
Here’s to a great semester and hopefully a great experience for both the UVU undergrads and myself. UVU’s Public Relations Student Society of America (PRSSA) Chapter has, in recent years, received a number of national awards and recognition because of the excellent work they have done. I’m looking forward to being at UVU and interacting with these stellar students.