Pete Codella gave the closing keynote address at this conference in 2009. This year he’s back with a session geared to developing a personal brand and expanding the digital footprint for an organization.
Mountain West Regional Public Relations Conference 2011
Conference Theme: Finding Value in Diversity
Pete Codella will present an afternoon workshop session on March 24 focused on:
- Developing your personal brand—how to use social media to establish your own online identity and help you find a job
- Identifying appropriate keywords for your organization—once you’ve got a job, how do you know what terms people are using to find your product/service? We’ll review tools to help set keywords and discuss strategy for using those keywords as you publish online content.
- Your digital footprint—how to set a benchmark for you or your organization in order to know how effective you are at claiming search placement
- A blog as your online home base—how a blog functions as your primary platform, ways to establish and optimize a blog, publishing and engagement strategies
Dates: March 24-25, 2011
Time: approximately 9 a.m. to 5 p.m. each day
Place: Utah State University’s Eccles Conference Center in Logan, Utah | driving directions
Cost: price ranges from $35 to $100
Register: on the Mountain West Regional Public Relations Conference 2011 website
Hashtags: #mwpr2011 #usupr #usuprssa