Mountain West Regional Public Relations Conference 2011

Pete Codella gave the closing keynote address at this conference in 2009. This year he’s back with a session geared to developing a personal brand and expanding the digital footprint for an organization.

Details

Mountain West Regional Public Relations Conference 2011

Mountain West Regional Public Relations Conference 2011

Conference Theme: Finding Value in Diversity

Pete Codella will present an afternoon workshop session on March 24 focused on:

  • Developing your personal brand—how to use social media to establish your own online identity and help you find a job
  • Identifying appropriate keywords for your organization—once you’ve got a job, how do you know what terms people are using to find your product/service? We’ll review tools to help set keywords and discuss strategy for using those keywords as you publish online content.
  • Your digital footprint—how to set a benchmark for you or your organization in order to know how effective you are at claiming search placement
  • A blog as your online home base—how a blog functions as your primary platform, ways to establish and optimize a blog, publishing and engagement strategies

Dates: March 24-25, 2011

Time: approximately 9 a.m. to 5 p.m. each day

Place: Utah State University’s Eccles Conference Center in Logan, Utah | driving directions

Cost: price ranges from $35 to $100

Register: on the Mountain West Regional Public Relations Conference 2011 website

Hashtags: #mwpr2011 #usupr #usuprssa

Resources: Facebook Group | Website

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