Making the case for use of social media by business
Posted in Information on December 17, 2008
An article today on Marketing VOX does a great job of underlining the importance of companies engaging constituencies through social media.
The story, titled Consumers Pursue Personal Interaction with Brands Online, explains that according to the word of mouth marketing research study, 62% of consumers say direct and personal communication with a company’s online brand representative is preferable to ads or promotional materials from that company.
There are several compelling statistics, all leading to the importance of having online representation of products and brands, companies and key executives.
Interesting stuff. Malcolm Gladwell does a good job of explaining the power of word of mouth in his book “The Tipping Point” I highly reccomend the book to anyone interested in understanding how news and ideas travel.