Much has been written about the new social media darling, Pinterest. Internet searches yield tons of very good information about the platform from the past few months.
Yesterday I shared the slideshow embedded below at the International Association of Business Communicators – Las Vegas Chapter luncheon seminar (the event description is on my events blog). It was a very fun opportunity for me to be back in Las Vegas and reconnect with some of my former professional colleagues. Thanks IABC/LV for inviting me!
Some key Pinterest takeaways for me are:
- The platform has the third highest social media site traffic based on unique monthly visits (Facebook is first, Twitter is second; as ranked recently by comScore)
- 80% of content on Pinterest are repins, so there’s a lot of engagement and re-sharing
- If you can graphically display your story – pictures, infographics, designs, videos – Pinterest is an awesome platform to use
- For business, a Pinterest presence helps support activity on other social media platforms – a blog, Facebook page, Twitter, Google+, LinkedIn, SlideShare, etc.