Making the business case for Pinterest

Much has been written about the new social media darling, Pinterest. Internet searches yield tons of very good information about the platform from the past few months.

Yesterday I shared the slideshow embedded below at the International Association of Business Communicators – Las Vegas Chapter luncheon seminar (the event description is on my events blog). It was a very fun opportunity for me to be back in Las Vegas and reconnect with some of my former professional colleagues. Thanks IABC/LV for inviting me!

Some key Pinterest takeaways for me are:

  • The platform has the third highest social media site traffic based on unique monthly visits (Facebook is first, Twitter is second; as ranked recently by comScore)
  • 80% of content on Pinterest are repins, so there’s a lot of engagement and re-sharing
  • If you can graphically display your story – pictures, infographics, designs, videos – Pinterest is an awesome platform to use
  • For business, a Pinterest presence helps support activity on other social media platforms – a blog, Facebook page, Twitter, Google+, LinkedIn, SlideShare, etc.

Making the business case for Pinterest

View more SlideShare presentations from Pete Codella.

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