Learn how Facebook can help build your brand

Many companies are still asking exactly how to embrace social media. It’s a good question because companies shouldn’t use every social media bell and whistle that’s out there just because they’re there, but only because they make strategic sense.

Today Marketing Vox — a newsletter that describes itself as the voice of online marketing, and one to which I subscribe and recommend others do as well — included an article about how the New York Times benefited from a Facebook campaign immediately following the Nov. 4, 2008 election.

Here’s a link to the article.

I recommend the read if you’re looking for concrete examples of how embracing Facebook can help build your brand online.