Know how to use Facebook to promote a brand or event
Posted in Advice on October 1, 2008
There’s a good article on Marketing VOX today about differentiators between the Facebook Group and Fan pages.
The pages can serve as a social networking page for companies, which fits-in with the Web 2.0 strategy I share in social media presentations: that a company’s Web site cannot be its only online presence.
A good strategy starts with a Web site, then adds pages and interaction through various social media sites (such as Facebook), and finally includes participation in affiliate networking, pay-per-click and search advertising. All three initiatives are necessary to properly position companies, brands, products, etc., online.
