During the summer of 2009 I joined forces with a skilled advertising executive, Duane “DJ” Sprague, in a venture called Vortex Integrated Marketing. It was intended to be the entity we worked under when we had the opportunity of working together, although now we’ve gone our separate ways. The e-book, Integrated Marketing in the Digital World, is the result of our desire to share some thoughts related to the importance of integration in all marketing disciplines and utilization of new media tools.
An e-book by Duane Sprague and Pete Codella, APR
Integrated Marketing in the Digital World outlines how companies can build a power brand in today’s digital world with integrated marketing.
Authors Sprague and Codella bring decades of advertising, marketing and public relations experience to bear on the subject of Integrated Marketing Communication (IMC).
With a particular emphasis on social media and new digital tools available to communicators, Integrated Marketing in the Digital World outlines concepts and real-world examples of thinking and working in an IMC environment.
Download the Integrated Marketing in the Digital World e-book.
© 2009 by Duane Sprague and Pete Codella, APR
E-Book layout and design by our friends at Swan Advertising.
Integrated Marketing in the Digital World by Duane Sprague and Pete Codella, APR is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License. Permissions beyond the scope of this license may be available by contacting Pete Codella.