Posted in Research on September 17, 2012
In 2005 I received my Accreditation in public relations (APR) from the Universal Accreditation Board, an entity sponsored, in part, by the Public Relations Society of America. That same year I was president of the Las Vegas Valley Chapter of PRSA.
This year I’m the PRSA International Assembly Delegate-at-Large and am looking forward to participating in the annual PRSA Assembly meeting next month. The international conference and assembly are being held in San Francisco this year, a city I always enjoy visiting.
In 2008 I moved my agency and our family to northern Utah. Given my work commitments, involvement starting the Social Media Club of Salt Lake City, and recent graduate studies at the University of Utah, it has been difficult for me to stay involved in the Greater Salt Lake Chapter of PRSA. But I have met many very accomplished public relations professionals and have a handful of good friends here in northern Utah.
Following a recent meeting with a PRSA Salt Lake Chapter leader, I grew curious about the state of Accreditation in the great state of Utah. I wondered about the network of Accredited professionals, how important their Accreditation is to them and how it has supported their professional goals. So I initiated an informal, personal survey of the 28 public relations professionals who are Accredited in Utah. Below are the survey findings, including an infographic by the team here at Alexander’s, with about 55% of the Utah APRs responding.
I welcome feedback and discussion of the importance of Accreditation in the careers of public relations practitioners around the world.
Q: For how many years have you had the APR designation?
A: An average of 13 years.
Q: If you bill, or were to bill clients an hourly rate, what would be your personal billable rate?
A: An average of $165 an hour.
Q: For your current job/work, how instrumental was having the APR designation when you were offered the job/work?
A: 53% said it was somewhat or very instrumental.
Q: How valuable is your APR from the perspective of your current employer (even if it’s yourself)?
A: 87% said it was somewhat or very valuable.
Q: Since receiving your APR, have you helped other public relations practitioners work toward securing their Accreditation?
A: 93% had helped other practitioners.
Q: Since receiving your APR, by approximately what percentage has your salary increased?
A: The median salary increase is 30%.
Q: The top three reasons for obtaining an APR were . . .
A: Demonstrate commitment to the profession (71%) | Expand public relations knowledge, skills and abilities (64%) | Demonstrate public relations proficiency (57%)
Based on the survey responses, I suspect we’ll look to organize an APR event of some kind here in Utah in the coming year.
Thanks to everyone who participated.
Infographic: Accredited in Public Relations in Utah
Infographic: Accredited in Public Relations in Utah in 2012 by
Pete Codella, APR is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.