How Google search has become your new corporate home page
Posted in Commentary on June 9, 2008
When you want to look up information about a company, where do you turn? To the library? To the Yellow Pages or some other printed directory? To magazines, television or radio? To colleagues, friends or family?
How about to Google?
According to most Internet usage surveys, most people use Google to locate products and information. That’s why “Google it” has become as synonymous with an information search as Kleenex with facial tissue.
Therefore, what companies and organizations need to do for their products, people and services, is learn to manage as much of the search results page as possible.
There are pay-per-click and banner advertising opportunities, and then there are organic search result listings.
Obviously the more you can do organically, or without paying for placement, the better.
I suppose you pay for it one way or another, but I think the smarter way to pay for it is in wise web design that incorporates the philosophy of keywords and frequency. In other words, you need to manage your web presence in such a way as to consistently post articles that include keywords that are important to your cause.
That’s the primary reason I’m a fan of the corporate blog and of online newsrooms. I have yet to find a more successful mechanism for securing top search placement of on-point, timely information about companies and organizations, products and services.
And of course, at Codella Marketing, we’re leading the way in developing blogs and newsrooms for use as online positioning tools.
