Digital PR Next Practices Summit
Posted in Events on August 3, 2010
An annual conference by PR News on social media, crisis communication, reputation and brand management, and media relations. I’m one of the presenters.
Digital PR Next Practices Summit
Date: October 6, 2010
Time: 8 a.m. to 5 p.m.
Place: Grand Hyatt New York – Park Avenue at Grand Central
RSVP: check out conference registration pricing | register here | use the code Speaker9 to receive a rate of $695 per person
Hashtag: #prnews10
How to Leverage Video for Your PR Efforts
By Pete Codella, APR and Doug Simon of DS Simon Productions
Like social media and blogging, video is fast becoming a powerful tool to get your PR message across almost instantaneously. Whether you are creating a compelling corporate video or filming an impromptu interview with a Flip camera, leveraging video can improve your communications initiatives and help to meet your bottom line.
This session shows you how to leverage this often untapped resource and how to effectively tie video PR to your business goals. More specifically you’ll learn how to:
- Create a valuable message for video
- Generate buzz and build relationships with the media
- Use platforms like YouTube to engage with existing and new audiences
- Accomplish video search optimization
- Leverage the Flip camera and its editing features for immediate on-site interviews
- Effectively track views to measure your PR efforts
- Prepare broadcast video for media relations and reputation management
- Identify which site is best for hosting your video
- Increase brand awareness through a viral PR campaign
- Utilize broadcast TV for crisis response and reputation management
