Developing a measurement dashboard

A presentation for the University of Utah Communications Council.

Developing a measurement dashboardHow long have you used Google Alerts and Analytics to help you piece together what’s going on online? Thankfully, today we have a number of communications measurement service providers all racing to develop the world’s best dashboard. Some pay for access to social media data. Others simply cull publicly available information.

The move toward integration and making sense of big data is helpful, but communicators are still on the hook to make sense of all the information to help inform key business decisions.

Learn about a dozen or so tools and plenty of tricks for gathering, analyzing and making recommendations for advancing your organization’s cause as you develop a communications measurement dashboard.

You’ll learn:

  • Differences between no, low and high-cost options for creating a listening dashboard
  • How to identify and report on the most important metrics
  • Ways to communicate success that resonate with C-level executives (hint: use numbers and visualizations)
  • Why report interactivity is so important
  • How to connect the dots between activity and furthering business objectives

Details

Date: March 10, 2016

Time: 1:30 to 2:30 p.m.

Place: David Eccles School of Business, Spencer Fox Eccles Business Building Room 3180

Presentation Slides

Developing a measurement dashboard (13mb PDF)

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