Archive | September, 2009

Online Newsrooms: An Underutilized Public Relations Tool

A presentation for the IPREX Americas Conference. IPREX is one of the world’s largest public relations organizations made-up of leading, independent PR agencies in major markets worldwide. Details Date: October 2, 2009 Time: 3 to 4 p.m. Place: The Nines Hotel in Portland, Oregon Description Pete Codella, APR, founder of NewsCactus — the market’s only [...]

For now, Facebook’s got it going on

For months I’ve been saying that Facebook is fast becoming most people’s home page on the Internet. From within Facebook, you can interact with your online social network, post links, videos, pictures, manage email and chat. In the various social media presentations I’ve given we’ve reviewed demographics and talked about how Facebook by the numbers [...]

Social Media 101

A presentation for members and friends of the BYU Management Society Salt Lake Chapter. Date: October 20, 2009 Time: 3:30 to 5 p.m. Place: Corporate Alliance Salt Lake County Hub at 7730 South Union Park Avenue, Suite 150, Midvale, UT 84047 | map it Cost: Free Description Have you ever thought? Should I have a blog? [...]

Using social media to build authentic relationships

I have long advocated the use of social media by companies and organizations to both learn from their constituents and to develop stronger relationships with them. Like everything else, there are good and bad ways in which to use social media tools. I recently received a comment on my Facebook profile page that “social media [...]

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