Archive | May, 2009

America’s Blood Centers Communications Workshop

A presentation by Pete Codella, APR at the annual Fund Development, Communications and Donor Recruitment Workshop for the America’s Blood Centers organization. Title: Securing Top Search Placement with an Online Newsroom Date: June 24, 2009 Time: 3:15 to 4 p.m. Place: Marriott Denver City Center (1701 California St, Denver, CO) Description It’s one of the [...]

Smart Media 2009 | Utah’s Video, Audio and Social Media Training Event

Two workshops will be presented by Pete Codella, APR (@codella) and Jyl Johnson-Pattee (@jyl_MomIF), two founders of the Social Media Club of Salt Lake City, for the Smart Media 2009 conference. Title: How to Build an Audience and Effectively Run a Social Media Campaign Date: June 19, 2009 Time: 9:30 to 11 a.m. Place: Noah’s [...]

Using Social Media Effectively and Legally in the Healthcare Industry

A presentation for Utah’s Society for Healthcare Communication and Marketing Professionals. Title: Using Social Media Effectively and Legally in the Healthcare Industry Date: June 17, 2009 Time: Noon to 1 p.m. Place: ARUP Laboratories, University of Utah Research Park (500 Chipeta Way, SLC) RSVP: Free for USHCAM members; $15 for non-members. To register, contact Jill Vicory [...]

How social media has changed the practice of public relations

This blog post is a summary of my comments today at the Greater Salt Lake Chapter of the Public Relations Society of America monthly luncheon seminar. It’s basically my presentation outline with links to resources I highlighted during my remarks. We’re friends and colleagues. It’s my pleasure to be here. If any of you were [...]

5 guidelines to include in your company’s social media policy

I’ve been asked several times lately for examples of a good corporate social media engagement policies. Rather than link to specific examples, I’m going to provide some guidelines for what I think a good policy should include and invite those who read my blog to contribute to the discussion. I’m sure my readers will help [...]

Communicating through the arts, inspiration from Lily Yeh

We occasionally are blessed by moments of clarity sprinkled among our daily routines. Today was one of those moments for me as I listened to a wonderful human being, Lily Yeh, founder of the Village of Arts and Humanities in rough North Philadelphia. Lily is an artist who answered an invitation to create a garden [...]

BusinessWeek reports on social networking for business

This is one of those articles I feel is so valuable for my blog readers that I’m just going to link to it here. Social Networking 101 For Businesses - posted today on BusinessWeek.com by Colleen DeBaise If you’ve got any comments after reading it, I’d love to hear them.

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