Posted in Information on June 26, 2008
If you’re involved in marketing, you are hopefully very much aware of the CAN-SPAM law. ExactTarget has released a helpful whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act, which go into effect July 7, 2008. It includes best practices and pitfalls to avoid to ensure compliance with the law. The CAN-SPAM [...]
Posted in Information on June 26, 2008
Title: Codella sworn in as president of IABC/Las Vegas Location: Maggiano’s at Fashion Show Mall, Las Vegas Description: Pete Codella, APR will become the first person to be president of the Las Vegas chapters of the Public Relations Society of America (he served in that capacity in 2005) and the International Association of Business Communicators. [...]
Posted in Information on June 24, 2008
I was recently introduced to a social media company with a novel mission: to create a network where companies and organizations desiring an online social media presence can offer paid opportunities to bloggers. The company is called SocialSpark. We’re familiar with the display ad and pay-per-click online advertising model. SocialSpark uses a model where companies [...]
Posted in Commentary on June 24, 2008
I read an interesting article from MarketingVOX today about the incredible potential in online ad revenue that targets consumers based on behavior. The report noted that this past year’s spend on behavioral targeting was $775 million and that by 2012 it will increase to $4.4 billion. And guess what’s driving the increase? Online video. I [...]
Posted in Commentary on June 16, 2008
I recently read an article in the BYU Marriott School of Management Alumni Magazine titled 5 Critical Decisions. Its author is Gary Crittenden, current CFO of Citigroup. I was impressed with his forthrightness and how uncomplicated his advice was. So much so, that I decided to blog about it. The five decisions he highlights are: [...]
Posted in Commentary on June 12, 2008
Back when Oprah Winfrey endorsed Barack Obama and held all those crazy rallies with him in sold-out stadiums, my politically themed question to everyone was, “Do you think Oprah just picked the next president?” Most people were unsure, or at least uncomfortable with the daytime TV celebrity’s status as a political powerhouse. After all, it [...]
Posted in Commentary on June 10, 2008
In many ways, for a long time, large corporations with deep pockets held many advantages over smaller operations that held tightly on to the purse strings. Technology has changed that. The barrier to entry is the same for everyone, large and small. For most, it’s a matter of diving in to learn about new tools [...]
Posted in Commentary on June 9, 2008
When you want to look up information about a company, where do you turn? To the library? To the Yellow Pages or some other printed directory? To magazines, television or radio? To colleagues, friends or family? How about to Google? According to most Internet usage surveys, most people use Google to locate products and information. [...]
Posted in Information on June 6, 2008
Have you ever sent out an RFP for a website and received responses ranging from $5 to $55 grand? If so, perhaps you can relate to just how ambiguous good web design can be. With different proposals, chances are you’re comparing two completely different deliverables. When you boil it down, there are a few elements [...]
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