Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference?
I use fan pages because it’s like a website with its own vanity URL that allows your friends to collaborate with you by sharing their own content and commenting on your content.
Facebook Fan Page Suggestions
Set a vanity URL for your fan page once you’ve got at least 25 fans by visiting Facebook.com/username.
Also, you can automate sharing content from an RSS feed in a fan page. I like to use either a blog or online newsroom’s RSS feed and import it into the fan page notes application. Just edit the page, edit the Notes application and import an RSS feed.
You can also create applications on your fan page. Check out the Bags Fly Free application on the Southwest Airlines Facebook fan page.
You can message fans by posting an update that appears in the “Updates” section of fans’ inboxes.
Facebook also provides analytics for pages with more than 10,000 fans (see: Introducing per post analytics for Pages).
Here’s my advice on managing your Facebook fan page:
- Set your vanity URL
- Install applications
- Import RSS in the Notes application
- Frequently share useful articles and videos
- Post upcoming events
- Provide info to Facebook fans first
- Post discounts, deals and coupons — skip the line pass, secret sales, bring a friend coupon
- Ask fans for their feedback and insight to improve your products/services and do a drawing for one lucky participant
- Set appropriate privacy settings on your personal page
The Bottom Line
Create a place where your fans are comfortable communicating with you.
Fan Comment Notifications
As of this writing Facebook, unfortunately, hasn’t incorporated a way for fan page administrators to be notified when someone shares something on your fan page.
But there is a way to find out when people comment on something that has been shared — you have to “Like” it then you’ll receive notifications when someone else follows you with a “Like” or “Comment.” I blogged about that earlier (see: How to receive notifications when someone posts to your Facebook fan page).
Do any of you have suggestions for ways businesses can and are using Facebook fan pages?
I’d love to hear them.