Pete Codella, APR excels where the practice of public relations and technology meet. He’s a digital public relations professional who works as vice president of marketing and public relations for Alexander’s where he manages the company’s marketing and leads the team that provides marketing and public relations services to clients.
Since the mid-’90s Codella has worked, consulted and received awards in the field of business communication. Clients benefit from technological know-how from a consultant who talks-the-talk and walks-the-walk, with strategies to integrate traditional, online and social media.
The latest technology based communication tools are part of Codella’s arsenal, including blogs, podcasts, video blogs (vlogs), online and social media newsrooms, location-based and coupon social services, social networking sites, and RSS, both for internal and external audiences.
Codella provides the tools and training necessary to navigate in a constantly changing technology-driven communication and marketing environment.
Consulting on any business communication topic is available. Some of Codella’s most popular themes include:
- Social media tools and techniques
- Blog and online newsroom best practices
- Search optimization through social media engagement
- Communications audits
- Website strategy and search placement
- Traditional and new communication tools and techniques
To book Pete Codella for your organization, complete this site’s contact form.
To check-out Pete’s upcoming public speaking engagements, visit Events.PeteCodella.com.
“I recently met with Pete looking for practical ways to use social media for our corporate and B2B objectives. After taking time to understand our business and goals, he offered a clear list of relevant, actionable recommendations on how to get started right away using social media to meet our objectives. I left our meeting armed with several valuable tools and the knowledge to use them effectively. Pete has the ability to draw back the veil of mystery and complexity that surrounds social media to reveal a clear, strategic path forward.”
— Valerie Christensen, Business Marketing Specialist, Access Development
“Pete is the social media oracle for the Salt Lake market. He understands that there is no “one-size-fits-all” social media tool for meeting your communication strategies. He can guide you through what tools work best for specific scenarios. If your company is looking for expert advice on social media, I would highly recommend hiring Pete as a consultant.”
— Marcus Perry, Communications Specialist, SelectHealth
“I first met Pete when we were both executive committee members of the PRSA Independent Practitioner’s Alliance. He was great to work with and came up with a very creative solution that helped IPA develop a new website and blog, which boosted the section’s membership and profile. Since then I’ve contracted with Pete to provide his NewsCactus online newsroom service and social media expertise for two of my clients. He may dispute the tile but he is a top notch social media guru and incredibly easy to work with. I highly recommend Pete to anyone who needs an online newsroom or a social media strategist for your team.”
— Jon Pushkin, Owner, Pushkin Public Relations
“I consider Codella Marketing a leader in the industry of social media. Pete Codella, founder of Codella Marketing, recreated my business media footprint from local recognition into an international success. What he has created was beyond what I had understood as business marketing. Pete explained from the start the principles of how Codella Marketing will accomplish marketing through the use of social media. He exposes your businesses through the Internet in order to reach more potential clients than ever before possible by creating a connection between you and the client. Under traditional means of marketing you may not have this opportunity to create an ongoing relationship with your customers.
“Since all of this may be new to you, Codella Marketing carefully guides you through the appropriate Internets sites that address your business target audience. They help set-up all the accounts and registration to deliver you your own personal marketing platform. Furthermore, they also educate you on how to use these tools efficiently so you can orchestrate information between all these Internet networks. Finally, Codella Marketing customer service is outstanding, they want you to succeed and they make every effort to have your business grow.
“There is no question that my business is a success because of Codella Marketing. I own a wonderful company and we create an amazing product, but what good is it to have a great product if no one knows about it? Codella Marketing literally shows the world your full potential in whatever you do.”
— Garry Cohn, Designer, Owner of Garry Cohn Interior Design
“Codella Marketing is highly recommended for those who are planning to get involved in the world of social media, for those who took the first steps without a well defined plan, and for those who need assistance in “fine-tuning” their current strategy. Not only does Pete have in-depth knowledge about the effective use of social media as a marketing tool, he can also translate the concepts into terms that everyone can understand.”
— Brenda Hughes, Senior Economic Development Officer, Business Development Division, City of Las Vegas