Comparing use of TV, Internet and mobile screens
Posted in Commentary on July 9, 2008
Yesterday Nielsen reported figures comparing American’s use of television, computer and cell/mobile phone screens. Nielsen says it’s the first report that includes statistics for the ‘three screens.’
Apparently we Americans just can’t get enough of the small screen. Nielsen reports the average American continues to watch more TV — 127 hours and 15 minutes a month, to be exact (4% more than last year).
We’re also spending more time online, 9% more than last year (26 hours 26 minutes per month).
People are using mobile phones (2 hours 19 minutes per month) and cell phones (3 hours 15 minutes per month) to view video. This segment is being led by those under 35 years-old.
As of May 2008, 65% of Americans receive either digital cable or satellite. In addition, 25% and 35% of U.S. homes have DVR and Video on Demand respectively.
That’s the big trend I see in this report, from May 2007 to May 2008 watching timeshifted TV rose 56%.
I don’t know about you, but ever since we got our digital video recorder I can’t recall watching live TV and sitting through commercials. We just don’t view TV that way anymore.
I am a bit shocked by Nielsen’s claim that the average American spends more than 127 hours a month watching TV. That’s more than four hours a day. How do people have the time to do that?
