Posted in Social Media Club on April 28, 2009
This week’s Social Media Club Question of the Week is one of the most pertinent to my online public relations practice. The club poses the question: In the era of social media, what do you do to control your brand? Remember the Skittles stunt in March when they turned their online presence over to social media [...]
Posted in Social Media Club on March 27, 2009
What are the responsibilities of Web 2.0 services to engage with and respond to the community it serves, and what are the responsibilities of the community to the service? Like any company, social media and Web 2.0 services should have a good customer service plan in place. They should account for things like responding to [...]
Posted in Social Media Club on March 16, 2009
How can we best support our social media community and our peers knowing full well we’re often competing for the same clients and client money? Tags: #SMCQ1, #Coopetition See the Social Media Club Question of the Week blog entry. From a Fearful Perspective There are people and companies who still believe certain information should be [...]
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