46 social media monitoring and measurement tools

Posted in Social Media on March 20, 2013

This list of 46 media monitoring and measurement tools was prepared doing research for my March 20, 2013 presentation, Today’s Best PR Measurement Tools, for Ragan’s 2013 PR Measurement Summit in Washington, D.C. It encompasses both social media and website measurement and analytics tools. However, it doesn’t take into consideration the many publishing platforms and [...]

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DIY social media monitoring

Posted in Social Media on March 5, 2013

5 steps to a free online monitoring platform Here are instructions for setting up what I like to call your online listening platform — a way to use Google Reader to continually pull-in the latest news and information for your important keywords and phrases. Step 1 Before you get started, you want to identify what [...]

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College admissions offices use social media to vet applicants

Posted in Social Media on October 4, 2012

Attention students: mind your manners online Whenever I’m asked to speak at university events I end up having fascinating discussions with today’s college students. Most of them realize that prospective employers are checking out their online personas before extending a job offer. But I wonder if high school students realize that today, even getting into [...]

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Making the business case for Pinterest

Posted in Social Media on May 23, 2012

Much has been written about the new social media darling, Pinterest. Internet searches yield tons of very good information about the platform from the past few months. Yesterday I shared the slideshow embedded below at the International Association of Business Communicators – Las Vegas Chapter luncheon seminar (the event description is on my events blog). [...]