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Understanding email spam laws

If you’re involved in marketing, you are hopefully very much aware of the CAN-SPAM law. ExactTarget has released a helpful whitepaper (pdf) to familiarize marketers with updated clauses to the CAN-SPAM Act, which go into effect July 7, 2008. It includes best practices and pitfalls to avoid to ensure compliance with the law. The CAN-SPAM […]

Connecting online advertisers with bloggers

I was recently introduced to a social media company with a novel mission: to create a network where companies and organizations desiring an online social media presence can offer paid opportunities to bloggers. The company is called SocialSpark. We’re familiar with the display ad and pay-per-click online advertising model. SocialSpark uses a model where companies […]