Posted in Information on November 5, 2012
The college experience today is different in many respects from what it was even five or 10 years ago. Some of the changes have to do with recruiting and admissions; others are more focused on programming and expanded course offerings. The post that follows outlines the rise of the executive MBA — not a new program, [...]
Posted in Information on July 6, 2012
This week I merged Codella Marketing with a traditional marketing firm called Alexander’s. We’re combining expertise in the physical and virtual marketing worlds to offer a one-stop corporate communication shop. The merger takes my expertise in online marketing and digital public relations and combines it with a 33 year-old, 60 team member company that started [...]
Posted in Information on March 7, 2012
As a professional communicator, with the proliferation of social media and other Internet tools, it can be downright difficult keeping up. Although we may feel overwhelmed by the explosion of communication channels available, the foundation of business communication remains unchanged. We do our best to stay current, attending webinars and workshops, but sometimes travel and [...]
Posted in Information on December 30, 2011
Dear friends, It has been too long, I know: two-and-a-half months since my last post. You may feel abandoned, even sad. And for that, I’m truly sorry. About a year ago, at age 40, I decided it was time to do something a little different with my career. Sure I’m happy working as a consultant [...]
Posted in Information on October 12, 2011
There’s a relatively new and very cool Internet tool called If this, then that, or as they like to refer to themselves, just ifttt. My guess is you haven’t heard about it and I’m excited to introduce you to a world of event-driven, automated tasks. The beta service was introduced last December and ifttt was [...]
Posted in Information on September 19, 2011
I am a contributor to Ragan’s PR Daily where I write a column on various social media tools for public relations professionals. For this blog post I am providing a list of recent topics with links so you can check out some of the social media and PR goodness: Google AdWords Keyword Tool – A [...]
Posted in Information on August 1, 2011
By now you’ve heard the buzz about Google+ and are ready to catch the wave. (In case you didn’t catch it, that’s my holler-out to two previous not-so-successful Google entrees into social media: Google Buzz and Google Wave.) Here’s a short overview on a few Google+ basics. Signing Up Once you’ve got a Gmail account [...]
Posted in Information on July 15, 2011
You can develop greater awareness for your work and employer using online social networks. Rather than provide in-depth analysis and instructions for the different ways to promote your job and employer, this short outline gives direction for ways you can engage with your social networks while developing greater awareness for your work and your company. [...]
Posted in Information on July 11, 2011
Have you heard of Thumbtack? If you sell products or services in your community, you ought to be listed on Thumbtack – a community that connects people looking for services with service providers. This YouTube video shows you how Thumbtack works. And you can check out the listing for Codella Marketing under social media and [...]
Posted in Information on June 28, 2011
The latest in Erik Qualman’s series of social media videos based on his book, Socialnomics. This iteration, released in June 2011, may also be viewed on YouTube.
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