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Archive | Events

Social media strategies and measurement tools

A presentation for the July 2013 luncheon of the Public Relations Society of America – Greater Salt Lake Chapter. For public relations and business communicator professionals we’re finally past the discussion of whether or not social media tools are an effective way to communicate, so let’s talk specifics. This month’s PRSA luncheon topic will focus […]

Social Media Strategies and Tools for the Franchise Industry

I’ll be presenting a social media seminar to The Utah International Franchise Association Franchise Business Network group on April 9, 2013. This group of local franchise industry professionals gathers quarterly to network and discuss issues pertinent to their industry. For next week’s lunch meeting, I’ll help franchisors, franchisees and suppliers learn how to integrate social […]

WordPress Master Class

An Alexander’s Academy event for clients and friends of Alexander’s. Learn how to use WordPress, the Web’s most popular content management system. Alexander’s presents a 2-hour in-depth WordPress master class led by Pete Codella, the firm’s VP of marketing and public relations. This hands-on class will teach how to set-up, optimize and manage a personal […]

Ragan’s PR Measurement Summit

A conference break-out session at the 2013 PR Measurement Summit presented by Ragan Communications in Washington, D.C. Today’s best PR measurement tools What they do, how to manage them and what they cost A pragmatic approach to today’s digital public relations measurement tools. From social media to media relations, we’ll review popular measurement tools and […]

Social Media Marketing Summit

An in-person and virtual presentation for The Davis Marketing Group – a high school program with a focus on marketing and entrepreneurship. Details Date: October 17, 2012 Time: 1 to 2 p.m. (Mountain) Place: live at Davis High School and online on Google+ This is, to the presenter’s knowledge, the first such program presented to […]

Social Media Bootcamp – Today’s digital marketing toolkit

An encore presentation of Pete’s Sept. 26, 2012 digital marketing toolkit workshop for Alexander’s, this time presented in Salt Lake City at FranklinCovey. Details Date: December 5, 2012 Time: 8 to 10 a.m. Place: FranklinCovey Hyrum Smith Auditorium – 2200 Parkway Blvd., Salt Lake City, UT 84119 Cost: a free Alexander’s Academy event RSVP: Eventbrite.com […]

Today’s digital marketing toolkit master class

This week I presented a 90-minute tour of today’s top social media and online marketing tools at Alexander’s. It covered topics including how to monitor what’s being said about you online, optimizing platforms like Facebook, LinkedIn, Pinterest, Twitter, YouTube and Google+ for business, and using WordPress to power a microsite focused on news, video or blog […]

Master Class: Managing and finding success with today’s digital marketing toolkit

An event presented by Alexander’s, Pete’s new employer. With so many social tools and so little time, marketers and businesses are asking: “What’s most important?” Although social media noise can be overwhelming, there are good strategies and successful tactics. Whether you’re an experienced social media manager who wants quick tips to make your job easier, […]

Ragan’s 2012 Social Media and Community Managers Summit

A pre-conference workshop presentation for Ragan Communications at The 2012 Social Media and Community Managers Summit in Chicago. 10 tools to increase the power of your social media strategy So many social tools, so little time. Don’t be overwhelmed by social media noise! This workshop pinpoints the top 10 social channels and gives you the tools and […]