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Archive | Events

Adventures in social media

Part of the Utah PR Spring Conference in downtown Salt Lake City on May 15, 2014. In this breakout session, digital public relations strategist, Pete Codella, APR, will present case studies and examples of social media communications by companies and organizations of all kinds. With each example he’ll address pros and cons and outline best […]

Digital reputation management

A presentation for the Utah Valley University Communication Department Executive Lecture Series. Easy strategies and free tools for digital reputation management Learn how to: Develop a strategy for increasing your digital footprint Identify your most important keywords and phrases Quickly and easily monitor what’s being said online Create engaging, powerful online content Populate the first […]

Social media strategies and measurement tools

A presentation for the Utah Valley Chapter of the Public Relations Society of America. For public relations and business communicator professionals, we’re finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics. We’ll discuss specific strategies for utilizing social media as well as a […]

Digital tools for communication

How community councils can use social media A presentation for the Association of Community Councils Together (ACCT). Details Date: January 18, 2014 Time: 8 a.m. Place: Salt Lake County Government Center, 2001 South State Street, Salt Lake City, Utah Presentation Slides Here are PDF versions of Pete’s presentation slides and outline.

All Things Press Release

A presentation for the Utah Technology Council’s annual PR event on Dec. 13, 2013. In the current era of PR, SEO and Internet press releases matter more than ever—but perhaps not in the ways that you think. UTC’s experts will dedicate this annual PR Breakfast event to “All Things Press Release.” Does AP Style matter? […]

How to be effective using social media for business in 5-10 minutes a day

A Presentation for the Provo Rotary Club. The 5 Minute Social Check-In I’ll be discussing social media, online networking and search optimization with Provo, Utah business executives at the Provo Rotary Club meeting. To keep the short presentation focused, I have created what I like to call “The 5 Minute Social Check-In.” These are the […]

Digital management strategies and tools

A presentation for HDI Salt Lake City. Digital management strategies and tools From zero to hero, we’ll discuss practical tools, strategies and provide best practices for building brands online – both your own personal brand and your employer’s (or company’s) brand. Learn how online content, search and social combine to display, catalog and deliver your […]

Ragan’s PR Measurement Summit

I’ll be participating again this year in the Ragan Communications PR Measurement Summit in Chicago. PR Measurement Summit An all-day conference in Chicago, Illinois on proving the value of public relations to your organization on October 4, 2013. Participants will learn how to: Cut through data noise to identify key social media PR metrics Find […]

Easy strategies and free tools for digital reputation management

A keynote presentation at Sunrise for Students – a fundraiser for the Public Relations Student Society of America at Colorado State University. Easy strategies and free tools for digital reputation management Learn how to: Develop a strategy for increasing your digital footprint Identify your most important keywords and phrases Quickly and easily monitor what’s being […]