I’m headed back there next week to lead a pre-conference workshop titled 17 social media tools for PR professionals. The workshop is based on the popular Ragan PR Daily 75-minute webinar I’ve presented a handful of times now.

After reviewing my slides for Monday afternoon, I’m excited to announce we’ll not only review 17 social media tools, we’ll take a good hard look at 70 different tools! And who knows, I may even add more before Monday!

Looking back at the Social Media for Communicators conference in 2009, and knowing what’s on the program for next week at UNLV, it seems like a lot more than two years has gone by.

Perhaps that’s a result of technological advance in communication tools. Now just a couple of years feels like five or 10 years used to.

So if you’re in the Las Vegas area, or can be, on Monday, and have a vested interest in utilizing social media tools for business communication, I invite you to join me in my three-hour, social media tool-packed workshop.

You don’t even have to register for the entire 3-day conference to participate in my pre-conference workshop. You can just sign-up for my workshop.

Register on Ragan.com. I hope to see you there!

Details (date/time/place/cost) are all available on Events.PeteCodella.com.

From now on, instead of creating a blog post under the Events category, when I have a public speaking engagement or presentation, I’ll post it on my new events microsite – just for providing information on my public appearances.

Over the next week or so I’ll be adding my 2011 events to the calendar at Events.PeteCodella.com.

Please check it out and let me know what you think.

I’ll keep my 2010 and previous public events as part of this blog.

And should you want to book me for your event, please do so through this site’s contact form.

Happy 2011 everyone!

A webinar presentation for Ragan Communications’ PR Daily.

Later this month I’m leading the popular social media tools for public relations professionals webinar again for Ragan Communications.

Last year I presented this webinar twice and it was billed as 17 social media tools. We decided that since I was including way more than 17 anyway, we may as well bill it as 35 social media tools.

But I’m not limited to just 35 either! I can include more depending on just how fast I can talk in 75 minutes.

We all know there are so many tools that the challenge has become finding the right one and learning how to best use it. That’s where this webinar comes in.

I’ll walk you through at least 35 social media tools to help you harness the power of social media as part of your public relations work, and I’ll explain how the social platforms can improve your career, expand your reach and simplify your life.

At only $99 for the webinar it’s really a killer deal.

In the webinar you’ll learn how to:

• Monitor what’s being said on Twitter using RSS and third-party applications
• Automate Twitter status updates and the people you follow
• Manage your agency, your client or your company’s online communication and marketing
• Set-up an RSS reader to stay current on what’s being said about you, industry news and trends
• Optimize your Facebook fan page for business
• Differentiate between groups and pages on Facebook
• Understand how your sites stack up in amount of traffic and search engine optimization
• Generate and read a Google Analytics report
• Search blogs for comments and commentary then subscribe to the RSS for that search so you only have to do it once
• Grade your website and attend to actionable items to boost your traffic and sales
• Set-up a Lifestream to aggregate your content from multiple platforms to just one site
• Update all your social media sites from one location
• And more!

Details

35 social media tools for PR professionals

Date: January 25, 2011

Time: 1 to 2:15 p.m. Mountain time

Place: This is a webinar that can be accessed online from any Internet enabled location

Cost: $99 for the webinar; $129 for the webinar and a CD recording

RSVP: visit PRDaily.com to register

Hashtag: #prdaily

Moderator: @msebastian (Michael Sebastian, editor of PR Daily)

A presentation for the Capital Chapter of the Florida Public Relations Association.

Learn why and how an online press center should be the focus of your digital public relations efforts.

Date: December 16, 2010

Time: 11:30 a.m.

Place: FSU Alumni Center – Tallahassee, FL

RSVP: on the Capital Chapter’s website

Description

A social media equipped newsroom is ground zero for publishing news and information about your organization on the Web. Of all the information shared about you online, your own press room should lead the way in delivering timely, factual updates with supporting resources.

This session will focus on newsroom features most requested by journalists and review online newsroom best practices and case studies.

You’ll learn how to:

• Publish press releases online utilizing Really Simple Syndication (RSS) to deliver content in multiple ways
• Design a newsroom that incorporates the most important elements including media contacts, a searchable archive of announcements, and press kits
• Determine the best approach for your organization: build a newsroom yourself or use a hosted service
• Produce content that supports the search optimization strategy of your organization
• Utilize multimedia — documents, images, logos, video and audio files — to tell more of your story
• Optimize your press releases for social media sharing
• Establish a newsroom and following that serves as a benchmark for your industry

A presentation for my friends and guests at the BYU Management Society – Las Vegas Chapter. I lived and worked in the Las Vegas area from 2000 to 2008, and I’m looking forward to catching up with friends there.

You’ve heard the buzz about social media. You’ve probably received invitations to join LinkedIn networks, ‘like’ pages on Facebook and follow someone on Twitter. But what does it mean and how can you utilize social media tools to accomplish business purposes?

Join former BYU Management Society Las Vegas Chapter member, social media consultant, teacher and digital public relations professional, Pete Codella, as he shares examples and outlines ways to listen, publish, engage and measure using social media.

You’ll learn how to:

• Create and make the most of a professional profile on LinkedIn
• Blog for business
• Best utilize your personal profile and business page on Facebook
• Engage with others using Twitter
• Act like a content curator and publisher
• Provide clients and prospects with the most informative and useful content
• Monitor the Web for mentions of your company, brand, people and services
• Measure the effectiveness of your social networking, blogging and websites
• Position yourself as a thought leader and important business resource

You’ll leave with actionable items to be more efficient in social networking and more focused on promoting business using digital tools. You’ll benefit from a number of case studies and examples of how other business-to-business companies are having success using social media.

Details

How professional service companies can find success using social media
It’s about listening, publishing, engaging and measuring

Date: December 10, 2010

Time: 11:30 a.m. networking, noon lunch, 12:20 to 1 p.m. presentation

Place: Pampas Brazilian Grill Las Vegas at the Miracle Mile Shops at The Planet Hollywood Casino Resort | 3663 Las Vegas Blvd, South #610, Las Vegas, Nevada 89109 | 702.737.4748 | map it

Cost: $30 ($25 for BYU Management Society members)

RSVP: on the BYU Management Society site

A course I’m teaching in Salt Lake City, offered by the University of Utah’s Professional Education division as part of its Nonprofit Academy for Excellence certificate program.

Are you involved in nonprofit communications? Do you think social media creates new ways to connect with constituents?

If you answered yes to those questions and live in the Salt Lake City area, you may want to enroll in a class I’m teaching for the University of Utah next week. Here are the details:

How Social Media is Changing Nonprofit Communications

Successful nonprofit communication is measured by the ability to effectively foster productive relationships among donors, volunteers, partners, employees, and other community stakeholders.

Rapidly-changing communications platforms, messaging strategies, and organizational dynamics must be addressed to ensure alignment with a nonprofit’s overall mission and goals.

This course provides in-depth analysis of the changing communications landscape.

Key course takeaways include an individualized communications action plan and an overview of new standards and best practices for engaging in the emerging social media paradigm.

Date: November 11, 2010

Time: 9 a.m. to 5 p.m.

Place: University of Utah Continuing Education, Murray/Cedar Park, 5282 South 320 West, Suite D110, Murray, Utah 84107 | map it

Cost: $189 special fee

Registration: sign-up on the University of Utah Professional Education website

Doug posted our Skype discussion on his vlog, called Vlog Views, and I’m embedding it here.

I initially wrote about the event on Aug. 3 and you can check out the details here.

Thanks for the good discussion, Doug, and I look forward to presenting with you in New York City in a couple weeks.

This is another in Pete Codella’s webinar series for

Is your company’s blog in desperate need for an extreme makeover?

WordPress has so much to offer and is built on an open platform, encouraging continual development of new and improved plugins. With a small budget, you can accomplish just about anything with a WordPress driven site.

Join us to learn best practices for getting started or how to fine-tune existing blogging efforts.

You’ll find out how your blog can lead to conversations with your consumers or client base, allow direct links and comments on published articles and provide links to related social media sites such as Facebook, YouTube and Twitter.

You’ll learn how to:

• Use the right strategy to name the blog—using a subdomain or a separate URL
• Install WordPress software using WordPress.com or WordPress.org
• Customize your blog’s settings and create various user profiles
• Find the best plugins for your blog’s needs
• Create your keyword publishing guide through search optimization strategies for blogging
• Design a publishing calendar to keep your blog relevant, interesting and useful
• Establish and publish a blog comment moderation policy
• Know how and when to participate as publisher and commenter
• Sprinkle social media content throughout the blog
• Use Google Analytics to measure blog traffic and activity

Plus! You’ll see examples from Fortune 500 companies using WordPress for blogging and content management

Details

WordPress blogging for business

Date: October 21, 2010

Time: noon to 1:15 p.m. Pacific

Place: This is a webinar that can be accessed online from any Internet enabled location

Cost: $99 for the webinar; $129 for the webinar and a CD recording

RSVP: visit Ragan.com to register

Hashtag: #prdaily

Moderator: @msebastian (Michael Sebastian, editor of PR Daily)

An annual conference by PR News on social media, crisis communication, reputation and brand management, and media relations. I’m one of the presenters.

Digital PR Next Practices Summit

Date: October 6, 2010

Time: 8 a.m. to 5 p.m.

Place: Grand Hyatt New York – Park Avenue at Grand Central

RSVP: check out conference registration pricing | register here | use the code Speaker9 to receive a rate of $695 per person

Hashtag: #prnews10

How to Leverage Video for Your PR Efforts

By Pete Codella, APR and Doug Simon of DS Simon Productions

Like social media and blogging, video is fast becoming a powerful tool to get your PR message across almost instantaneously. Whether you are creating a compelling corporate video or filming an impromptu interview with a Flip camera, leveraging video can improve your communications initiatives and help to meet your bottom line.

This session shows you how to leverage this often untapped resource and how to effectively tie video PR to your business goals. More specifically you’ll learn how to:

• Create a valuable message for video
• Generate buzz and build relationships with the media
• Use platforms like YouTube to engage with existing and new audiences
• Accomplish video search optimization
• Leverage the Flip camera and its editing features for immediate on-site interviews
• Effectively track views to measure your PR efforts
• Prepare broadcast video for media relations and reputation management
• Identify which site is best for hosting your video
• Increase brand awareness through a viral PR campaign
• Utilize broadcast TV for crisis response and reputation management

You know the story. You’re sitting in that social media seminar as the instructor hops from one incredible new media platform to another. You want to know more, but you don’t want to raise your hand and ask, “Hey, how can I use that in my job?” or maybe, “How can that help my career?”

Sound familiar? If so, this PR Daily webinar will help answer those questions—and so many more!

Pete Codella will walk you through 17 social media sites and show you the secrets for harnessing these tools. He will explain how these incredible social platforms can improve your career and simplify your life. When this webinar is over, you’ll be the one in the social media seminars with the answers.

In this webinar, you’ll learn how to:

• Monitor what’s being said on Twitter using RSS and third-party applications
• Automate Twitter status updates and the people you follow
• Manage your agency, your client or your company’s online communication and marketing
• Set-up an RSS reader to stay current on what’s being said about you, industry news and trends
• Optimize your Facebook fan page for business; 10 tools you’ve simply got to use
• Differentiate between personal, business, fan and group pages on Facebook
• Understand how your sites stack up when it comes to traffic and search engine optimization
• Generate and read a Google Analytics report
• Search blogs for comments and commentary then subscribe to the RSS for that search so you only have to do it once
• Grade your web site and attend to actionable items to boost your traffic and sales
• Set-up a Lifestream to aggregate your content from multiple platforms to just one site
• Manage FriendFeed to aggregate content, engage online networks, join groups and search for content
• Update all your social media sites from one location
• And more!

Details

17 social media tools to help communicators save time and money

Date: August 26, 2010

Time: noon to 1:15 p.m. Pacific

Place: This is a webinar that can be accessed online from any Internet enabled location

Cost: $99 for the webinar; $129 for the webinar and a CD recording

RSVP: visit Ragan.com to register

Hashtag: #prdaily

Moderator: @msebastian (Michael Sebastian, editor of PR Daily)