Category : Commentary

Why I unsubscribed from most email newsletters

Why I unsubscribed from most email newsletters

I value information from others and try each day to consume content from media outlets and people I respect. However, I have simply fallen behind in keeping up with hundreds of emails I receive each day. The email newsletters I receive are crowding out important messages from clients, prospects and others. So, I have determined [...]

Social media strategy and tools go hand-in-hand

Social media strategy and tools go hand-in-hand

After spending three days at the Ragan Communications Social Media Summit hosted by Cisco in San Jose, California June 9-11, 2010, I left with a renewed realization that discussing social media strategy and tools are co-dependent. And just so you know, I was fortunate enough to work on the conference programming with Ragan and Cisco. [...]

Why Redbox gets an A for social media integration

Why Redbox gets an A for social media integration

It’s been a couple years now since our family started renting movies almost exclusively from Redbox. It’s just more convenient and less expensive than Blockbuster or Hollywood (are they still in business?), and we don’t mind driving to a Redbox location to pick-up and drop-off the movie (something we didn’t have to do when we [...]

Is social media a fad?

Is social media a fad?

Here’s another informational and motivational video from Socialnomics author, Erik Qualman. This YouTube video (updated May 5, 2010) makes the case for the quick proliferation and adoption of new media.

An April Fools joke

An April Fools joke

Here’s what happens when someone at the office decides to play an April Fools joke.

The Age of Communitainment

The Age of Communitainment

For several years I have talked about the new role of communicating with family and friends as a form of entertainment. This concept has been dubbed ‘communitainment.’ I recently heard a story on NPR about the U.S. military’s video game that simulates fighting a battle. The video game has single-handedly resulted in more military recruits [...]

Who would you like to hear speak about social media?

Who would you like to hear speak about social media?

I was both honored and happy to see a recent conversation on Twitter in which my name was mentioned with the likes of Seth Godin and Shel Holtz. The question, asked by @TiffanyWI: “If you could see any SM presenter… Who would it be?” One response, by @marthamuzychka: “@TiffanyWI Pete Codella @codella @ShelHoltz or Seth [...]

A happy ending with American Express

A happy ending with American Express

A while back when my business revenues began a downward cycle — along with thousands of other businesses I might add — I received a letter from American Express informing me they had lowered my corporate card’s credit limit. They lowered it all right. They lowered it substantially below the balance that was due. And [...]

Forecast for jobs in public relations

Forecast for jobs in public relations

The U.S. Bureau of Labor Statistics has reported that the employment of public relations practitioners is expected to grow by approximately 18 percent through the decade ranging from 2006 to 2016, faster than average for all occupations. CareerCast.com’s 2010 Jobs Rated report ranks the practice of public relations 79th and provides this career summary: If [...]

Convergence is the social media watchcry in 2010

Convergence is the social media watchcry in 2010

Last month I blogged about some predictions for 2010. My first prediction was for convergence of social media tools and technologies. I’m excited to read today that Seesmic has acquired Ping.fm (see the announcement on Mashable). Although I’m a fan of TweetDeck, which competes with Seesmic as a Twitter client, if Seesmic will give me [...]

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