Posted in Commentary on April 10, 2012
What did we do for birthdays before Facebook? We mailed cards through snail mail to a select group of family and friends for their birthday. But with the advent of Facebook, it’s so easy to: 1. Remember when it’s someone’s birthday, or rather, be reminded, and 2. Wish them a happy birthday. Those Facebook birthday [...]
Posted in Commentary on March 18, 2012
A few weeks ago I began the first marketing course in the executive MBA program at the University of Utah. I started the 22-month program last August. Since marketing speaks closely to what I do for a living, I was looking forward to the class. The course so far has mostly been a rehash of [...]
Posted in Commentary on August 10, 2011
I’m not a big documentary movie watcher but I recently found Transcendent Man, a documentary about future thinker and inventor Ray Kurzweil, on Netflix and couldn’t stop watching it. For those of you who aren’t familiar with Kurzweil or his idea of ‘The Singularity,’ that’s basically the time when human life becomes intertwined with machines [...]
Posted in Commentary on April 11, 2011
We all know content is king. In fact, we’re probably tired of hearing about it. But let’s face it, when it comes to your online positioning, the most effective tool is frequently published content. For our purposes we’ll treat content as any sort of online text, graphic, video, audio file, image, logo, game, widget, etc. [...]
Posted in Commentary on March 3, 2011
The past several weeks, as I’ve talked at social media conferences and taught a couple classes for University of California, Irvine online and University of Utah’s professional development division here in Salt Lake City, I’ve pondered what skills are required in today’s public relations industry. Although a lot has changed since I graduated from college [...]
Posted in Commentary on February 18, 2011
There have been a handful of U.S. stories lately related to an individual’s right to say things about his or her job on social media platforms. Last week I was interviewed by a Salt Lake City TV station about a woman who called her boss a psycho on Facebook and lost her job. A lawsuit [...]
Posted in Commentary on December 2, 2010
In an article posted today on Ragan.com, public relations measurement maven, Katie Delahaye Paine, writes about “5 (more) PR-related things we need to get rid of.” She begins the article with this: I was stunned to find how many people are still in love with the press release. It’s worthless as a tool to talk to [...]
Posted in Commentary on August 28, 2010
I’m a big believer in continual professional development. Although I’m an avid WordPress user (this site is a WordPress site), I’ll be the first to say I don’t know everything about WordPress nor do I take advantage of all its many features. Plus, attending WordCamp meant I could network with other WordPress aficionados in the [...]
Posted in Commentary on August 12, 2010
I’m the Foursquare mayor of Tonyburgers in Centerville, Utah. So what? Well, for me right now, I get only bragging rights, but I’ll come back to what could be. And if any of you haven’t eaten there, and you’re in the vicinity, I highly recommend it. You’ve got to be in the mood for a [...]
Posted in Commentary on July 27, 2010
Are you interested in reputation management, or knowing what people find when they search for you? If so, knowing what your Google profile is, how to locate and preserve it, is valuable knowledge. Your Google profile First, let’s explain what a “Google profile” is. It’s the search results when searching online for your name, business [...]
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