Posted in Case Studies on May 11, 2011
Recently I’ve received a string of very negative comments about my 2009 social media song music video: Crazy Little Thing The Web (the number one “social media song” search result on YouTube, by the way). I have no problem with criticism. I read, receive and counsel others on how to confront it daily. I will [...]
Posted in Case Studies on November 19, 2009
Can companies use social media to gain a competitive advantage? Are there best practice case studies that show how some are succeeding at engagement, and ultimately sales, through social media? Thanks to Socialnomics author Erik Qualman, this YouTube video showcases several social media return on investment examples and some effective social media strategies.
Posted in Case Studies on February 23, 2009
Good public relations is about engagement of key audiences. I’m always happy to see companies that get it, especially when they employ new technology in innovative ways. Check out this new site from Nike, called Nike+. It will help you train and track your progress for a run, and connect you with a whole interactive [...]
Posted in Case Studies on January 22, 2009
An interesting social media case study played out last week in Salt Lake City, Utah. Background The Social Media Club is an international organization headquartered in San Francisco, Calif. that took root in the fall of 2005. Since then, chapters have sprung up in various countries around the world. In late 2008, several social media [...]
Posted in Case Studies on January 13, 2009
I occasionally find excellent blog posts on other marketing sites. And when I do, I have no problem sharing the love with PeteCodella.com readers. This one’s from the Interactive Insights Group and it’s titled Social Media Case Studies Superlist – 19 Extensive Lists of Organizations Using Social Media (dated 12/3/08 and updated since then). It’s [...]
Posted in Case Studies on December 3, 2008
Some may struggle accepting the business development application claimed by many Twitter users. Jim Connolly is someone I ‘follow’ on Twitter, or as he says, we’re ‘Twitter associates.’ His post last week about using Twitter to build your business network is excellent. If you’re interested in Twitter best practices, I recommend you visit: How I [...]
Posted in Case Studies on September 3, 2008
When preparing strategic plans for clients, we always include the media and employees in the mix of key audiences. Why? From a public relations perspective, these are two must-haves. Of course the media will be key if securing articles in the media is one of the campaign goals. And for any company, employees, of necessity, [...]
Posted in Case Studies on September 3, 2008
I’d like to give kudos to the public relations brains behind Jif peanut butter’s most creative sandwich contest. What a great way to involve consumers in your brand. Each year for the past six years Jif has sponsored the Jif Most Creative Peanut Butter Sandwich Contest. The grand prize is a $25,000 scholarship fund with [...]
Posted in Case Studies on August 20, 2008
Dell provides a perfect example of a corporate blog launched to not only promote a product, but serve as the voice of a community. DigitalNomads.com focuses on life outside of the traditional office. It’s for business executives who travel and professional bloggers. I find myself in this category as much of my time is spent [...]
Posted in Case Studies, Commentary on August 4, 2008
In case you haven’t heard, ExxonMobil has become the latest company to have its brand hijacked by an overzealous blogger. Someone named Janet began blogging on Twitter claiming to represent Exxon. She said the company was getting out of the gas station business and made various off-color remarks about the Valdez oil spill incident. A [...]
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