Archive | Advice

Making your static site a community

I have a client with a financial services Web site that helps people track and control their spending and plan for the future. They have asked me to provide some recommendations for turning their password protected site into a full-fledged online community, something similar to Facebook. As I considered the opportunity to provide this feedback, […]

Facebook versus MySpace

Many of this blog’s readers may be familiar with the rivalry between MySpace and Facebook. You may or may not know that MySpace has historically led in U.S. site visitors and page views. But there’s an upset in the works. In May Facebook exceeded MySpace’s numbers for unique visitor count. Last month Facebook reached 77 […]

How brands should use the Web

I’m a follower of Jeremiah Owyang from Forrester. He provides some excellent thought leadership in the area of social media communication, which I like to call digital communication. Forrester has completed a report focused on the social media experience. Owyang’s blog post on The Future of the Social Web: In Five Eras lays out the […]

Advice on how to monitor the Web

Those of you who know me know that I’m very fond of tools that help monitor what’s happening online. I’ve repeatedly blogged about the latest and greatest. Today I ran across an article by Chris Brogan that outlines Internet monitoring in a bit of a different way than I’ve done and recommended before. Chris’ blog […]