Posted in Advice on July 1, 2009
If you follow me on social networks, you’ve most likely seen the YouTube video I posted last week. It’s a fun social media song and music video I put together with the help of some talented friends. The project is the result of an idea I received after presenting at the Social Media for Communicators [...]
Posted in Advice, Commentary on June 22, 2009
Perhaps you’re popular enough that people want to be you. On Twitter, there’s only one level of security. Everyone knows your username because it’s in your URL. All they have to do is guess your account password and they can suddenly begin tweeting as if they are you. This happened to the LDS Church News [...]
Posted in Advice on May 12, 2009
I’ve been asked several times lately for examples of a good corporate social media engagement policies. Rather than link to specific examples, I’m going to provide some guidelines for what I think a good policy should include and invite those who read my blog to contribute to the discussion. I’m sure my readers will help [...]
Posted in Advice on April 28, 2009
I’m a follower of Jeremiah Owyang from Forrester. He provides some excellent thought leadership in the area of social media communication, which I like to call digital communication. Forrester has completed a report focused on the social media experience. Owyang’s blog post on The Future of the Social Web: In Five Eras lays out the [...]
Posted in Advice on April 24, 2009
Yesterday I attended a seminar by the local PRSA and IABC chapters (I’m a member of both). Although the programming was about surviving in these difficult times, nearly all of the discussion focused on using social media to communicate. It surprised me to hear so many questions about social media’s validity as a public relations [...]
Posted in Advice on January 28, 2009
Those of you who know me know that I’m very fond of tools that help monitor what’s happening online. I’ve repeatedly blogged about the latest and greatest. Today I ran across an article by Chris Brogan that outlines Internet monitoring in a bit of a different way than I’ve done and recommended before. Chris’ blog [...]
Posted in Advice on January 23, 2009
Last night at the SunTweet in Park City (#suntweet), part of the 2009 Sundance Film Festival — a great event that raised about $600 for a girl named Serenity who suffers from Leukemia — a question was asked of the panelists that sparked some discussion. The question, by @UtahNewsSource, went something like this: I notice [...]
Posted in Advice on November 25, 2008
I have a client, a start-up company, who seems much more enamored with legal counsel than public relations counsel. I’ve experienced this type of opposition before — I’ve worked for Merrill Lynch in New York City, and have been a public relations counselor to Sprint Wireless in Las Vegas (just a couple examples that come [...]
Posted in Advice on October 23, 2008
If you’ve got a product or corporate Web site and want to know how it stacks up against a competitor, you should visit AttentionMeter. The site uses data from Alexa, Compete and Technorati to compare statistics for unique visitors, site rank, site visits, average stay and pages per visit. It’s a very handy tool if you [...]
Posted in Advice on October 8, 2008
Any public relations practitioner worth his or her salt knows the importance of setting a benchmark at the outset of a communications campaign. The benchmark is where you are now, then your objectives and goals set the course for where you want to be. There’s no way to set a benchmark without doing some amount [...]
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