Archive | Advice

IT suggestions for PRSA

PRSA logo

This topic has been on my mind since the early 2000s when I was the Internet chair of the Las Vegas Valley Chapter of the Public Relations Society of America (PRSA). Since then I’ve gone on to be president of that chapter, a member of the Independent Practitioners Alliance executive committee, VP of communications for […]

Lessons learned from working on an MBA

Pete Codella - MBA graduation day

Earlier this month I graduated from the University of Utah’s Executive MBA program. My graduate studies started in May 2011 when I took a college algebra class to qualify to enroll in the U’s Executive MBA program. The program kicked-off mid-August 2011 with five days of class and 10-12 hours of programming each day at […]

How to use social media for business

I recently updated a handout I’ve been using for a while now that guides working professionals on how to effectively use social media for business. The flier addresses some of the most popular social networking sites: Facebook LinkedIn Twitter YouTube It also addresses how to engage on a blog and plan your social media engagement […]

Markstrat strategy for period 1


Those of you who follow this blog know that last fall I began an executive MBA program at the University of Utah. I’m in a marketing class now that uses the Markstrat marketing simulation software. We’re basically in charge of setting product pricing, hiring a sales force, investing in research and development, and allocating an […]

Using Foursquare for business

Do you own a retail establishment or sell products to customers? Have you heard about Foursquare? Foursquare is a cool social media tool that allows users to check-in at places they frequent and compete with other community members for badges and points. It’s a virtual game based on real world places people frequent. There are […]

Using Google services helps with search placement

Perhaps the title of this article should be: Do you agree that using Google services helps your website’s search placement? Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that […]