Posted in Advice on May 10, 2013
Earlier this month I graduated from the University of Utah’s Executive MBA program. My graduate studies started in May 2011 when I took a college algebra class to qualify to enroll in the U’s Executive MBA program. The program kicked-off mid-August 2011 with five days of class and 10-12 hours of programming each day at [...]
Posted in Advice on September 5, 2012
I recently updated a handout I’ve been using for a while now that guides working professionals on how to effectively use social media for business. The flier addresses some of the most popular social networking sites: Facebook LinkedIn Twitter YouTube It also addresses how to engage on a blog and plan your social media engagement [...]
Posted in Advice on March 2, 2012
Those of you who follow this blog know that last fall I began an executive MBA program at the University of Utah. I’m in a marketing class now that uses the Markstrat marketing simulation software. We’re basically in charge of setting product pricing, hiring a sales force, investing in research and development, and allocating an [...]
Posted in Advice on April 22, 2010
Do you own a retail establishment or sell products to customers? Have you heard about Foursquare? Foursquare is a cool social media tool that allows users to check-in at places they frequent and compete with other community members for badges and points. It’s a virtual game based on real world places people frequent. There are [...]
Posted in Advice on April 1, 2010
Last year I created a course for University of California, Irvine Extension: Using Social Media as a Tool for Public Relations. As I developed the course, I launched a book expedition to see if I could find one public relations and social media book that most effectively encapsulated my philosophy for using new technology to [...]
Posted in Advice on March 27, 2010
I’m all about streamlining the work you do in social media. So when I’m introduced to tools that help you be more efficient, I’m happy to share them with blog readers. Yesterday I attended PodCampSLC, a great annual event in Salt Lake City where podcasters gather to share tips and best practices. You can check [...]
Posted in Advice on March 25, 2010
Attention public relations, marketing and corporate communication professionals: Did you know you can now register a .tv domain name for about $40 a year? Think of what you could do using video to tell your story: Give your CEO a more human voice Profile team members Educate about your products and/or services Sponsor events or [...]
Posted in Advice on February 9, 2010
Many people ask what the difference is between a Facebook group and fan page. To compare features and potential uses of each I recommend this article on Mashable: Facebook Pages vs Facebook Groups: What’s the Difference? I use fan pages because it’s like a website with its own vanity URL that allows your friends to [...]
Posted in Advice on January 14, 2010
Perhaps the title of this article should be: Do you agree that using Google services helps your website’s search placement? Although I haven’t seen substantiated, written evidence of my theory, many web developers and professional communicators share my perspective — that when you use Google webmaster tools on your site, you’re adding Google juice that [...]
Posted in Advice on October 13, 2009
I have a client with a financial services Web site that helps people track and control their spending and plan for the future. They have asked me to provide some recommendations for turning their password protected site into a full-fledged online community, something similar to Facebook. As I considered the opportunity to provide this feedback, [...]
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