My family recently introduced me to a very fun toy and candy store called Blickenstaff’s. My wife and kids had been there before. It was my first time.
I actually felt like I was on a movie set. It was such a fun, playful, creative environment.
As we talked with the associate behind the counter, I noticed some fliers inviting me to engage with Blickenstaff’s on five different social media platforms and inviting me to blog about the store.
As the flier spells out, all I have to do is talk about my experience in the store, include a photo and post it on their Facebook page. After that, I can go into the store and claim a pound of free candy. Talk about engaging with customers and building on consumer generated content. It’s perfect!
Sometimes having fun means getting out and going to a toy store. Had we not just spent a small fortune on a new iPhone for my wife, I’m sure we would have been more inclined to pick up a few things while we were there. Maybe when I go back to get my candy (another brilliant move by Blickenstaff’s).