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Social media strategies and measurement tools

A presentation for the Utah Valley Chapter of the Public Relations Society of America. For public relations and business communicator professionals, we’re finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics. We’ll discuss specific strategies for utilizing social media as well as a […]

Digital tools for communication

How community councils can use social media A presentation for the Association of Community Councils Together (ACCT). Details Date: January 18, 2014 Time: 8 a.m. Place: Salt Lake County Government Center, 2001 South State Street, Salt Lake City, Utah Presentation Slides Here are PDF versions of Pete’s presentation slides and outline.

How to measure the number of times content has been shared on social platforms

Social Tally

Have you ever asked yourself: How can I measure the number of times my content has been shared on social platforms? If so — if you’re interested in measuring social sharing — I’ve got a tool for you. And it’s free. Check out Social Tally. Using Social Tally, you can see any webpage’s social shares. Not only that, […]

All Things Press Release

A presentation for the Utah Technology Council’s annual PR event on Dec. 13, 2013. In the current era of PR, SEO and Internet press releases matter more than ever—but perhaps not in the ways that you think. UTC’s experts will dedicate this annual PR Breakfast event to “All Things Press Release.” Does AP Style matter? […]

How to be effective using social media for business in 5-10 minutes a day

A Presentation for the Provo Rotary Club. The 5 Minute Social Check-In I’ll be discussing social media, online networking and search optimization with Provo, Utah business executives at the Provo Rotary Club meeting. To keep the short presentation focused, I have created what I like to call “The 5 Minute Social Check-In.” These are the […]

Digital management strategies and tools

A presentation for HDI Salt Lake City. Digital management strategies and tools From zero to hero, we’ll discuss practical tools, strategies and provide best practices for building brands online – both your own personal brand and your employer’s (or company’s) brand. Learn how online content, search and social combine to display, catalog and deliver your […]

Ragan’s PR Measurement Summit

I’ll be participating again this year in the Ragan Communications PR Measurement Summit in Chicago. PR Measurement Summit An all-day conference in Chicago, Illinois on proving the value of public relations to your organization on October 4, 2013. Participants will learn how to: Cut through data noise to identify key social media PR metrics Find […]