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America’s Blood Centers Communications Workshop

A presentation by Pete Codella, APR at the annual Fund Development, Communications and Donor Recruitment Workshop for the America’s Blood Centers organization.

Title: Securing Top Search Placement with an Online Newsroom

Date: June 24, 2009

Time: 3:15 to 4 p.m.

Place: Marriott Denver City Center (1701 California St, Denver, CO)

Description

It’s one of the most underutilized marketing communication and public relations tools — an online newsroom.

Call it a media room, press room or newsroom, its main purpose is to communicate effectively, around the clock, with journalists.

But once you publish your news and information online, it’s searchable and available to the world.

Online newsrooms not only help you tell your own story, done correctly, they help secure top search placement for your organization.

Learn from the founder of the market’s low-cost newsroom solution, NewsCactus, about newsroom best practices and hosted versus non-hosted newsroom services.

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