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About YouTube video views

Perhaps you’ve seen through my social network channels that on June 24 I published a social media song music video on YouTube.

Just so you know right up front, I wrote the lyrics and performed in the video. Some were uncertain as to what type of music video and song they’d be viewing and listening to, and were surprised to see me in it! The project is something I came up with, with the help of several friends, as a fun, creative way of sharing what I’ve learned by engaging with others through social media.

I’ll embed the video on this blog soon, but first wanted to provide a little background by way of YouTube education.

If you’re just so curious that you want to watch the video now, you can do so on Codella Marketing’s YouTube channel.

In this post I’m sharing something I didn’t know, something that will help you be prepared for the YouTube process if you choose to use that channel in the hopes of publishing a video that eventually goes viral.

As of March 2009, YouTube enacted a new policy to curb “fake views” from automated systems. At around 200 to 400 views the counters on all videos, except for channels with more than 50,000 followers, are automatically frozen so a YouTube staffer can manually check the viewing IP addresses to confirm whether the views are legitimate.

Repeated views from a computer are okay, because people repeatedly view good videos, but not over an extended period of days. These repeated views can affect a staffer’s decision as to whether or not the views are legitimate.

This review process can take as long as a week. Meanwhile the account stays frozen without any additional video views recorded.

The good news is that the comments and video insight information remain active. The bad news is that all of the views that happen while the account is frozen are not ever counted; they do not get added to your video views at a later date. They’re simply lost.

At least you know the playing field is relatively level for those with fewer than 50,000 channel subscribers. Everyone goes through this manual review process, although there’s no guarantee how long your video will be frozen. It could only be a day. It could be as long as several days.

Many people are complaining about this new policy. It’s enough of a problem that some people are looking elsewhere to post videos to get accurate view counts.

So, if your intention is to launch a video campaign that goes viral, you should look to additional ways of measurement beyond just the number of views recorded by YouTube.

Also, it’s my understanding that if you embed your YouTube video on other sites, using code provided by YouTube, those views are also counted toward your total video views.

If you have additional insight and information about YouTube videos, please do share.

And please feel free to view and share my new social media music video called Crazy Little Thing the Web.

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