This site is for forward-thinking, digital public relations consulting and presenting. It is the blog of Pete Codella who is Accredited in public relations and works as vice president of marketing and public relations for Alexander’s, a Utah-based commercial printer and full-service corporate communications agency.
Here Pete Codella, APR provides commentary on industry trends, links to resources and a speaking schedule – highlighting the various places and organizations for which his services are employed. Pete takes complete responsibility for the content of this site – it belongs to him personally and is not an endorsement of any kind by his employer, Alexander’s.
Codella is an Accredited Public Relations advisor, experienced, award-winning business communication professional, marketing and advertising counselor.
He has a particular affinity for the convergence of public relations and technology.
His Accreditation is through the Universal Accreditation Board sponsored in part by the Public Relations Society of America. He is a former chapter president and assembly delegate for PRSA–Las Vegas Valley Chapter. He has also served a two-year stint on the national executive committee for the PRSA Independent Practitioners Alliance.
Pete Codella is a former president of the Las Vegas chapter of the International Association of Business Communicators and in February 2008 received that organization’s highest honor, the Communicator of the Year award. The previous July he received the IABC/Las Vegas President’s Award for his exemplary volunteer contribution to the chapter.
In 2009 Codella served as the program director, or chapter president, for the Social Media Club of Salt Lake City and also chaired the world’s first Social Media Club sponsored awards program, the Utah Social Media Awards.
He has senior level management experience in public relations and advertising agencies. Beginning in 2002 and ending in 2012, with a short stint at a Las Vegas public relations firm around 2005, Pete opened his own consulting firm, Codella Marketing.
He has created and taught social media-focused online classes for the University of California, Irvine Extension. He is also a former adjunct instructor for the University of Utah where he taught social media courses that were part of the university’s Nonprofit Academy for Excellence curriculum. He is a former adjunct professor in UNLV’s Division of Educational Outreach for the Certificate in Public Relations Skills program.
Since the early 1990s he has been involved in the management of design, content and marketing strategies for online initiatives including websites, emails, blogs, online newsrooms and various types of media now known as social media.
American Marketing Association – Utah Chapter
Social Media Club of Salt Lake City – Pete’s one of the founding chapter members and served in 2009 as program director (AKA president)
Public Relations Society of America – Greater Salt Lake Chapter
International Association of Online Communicators
Yes, it’s true. Comments posted on PeteCodella.com are moderated.
While I certainly welcome the dialogue that comes from the blog format, it’s my obligation to ensure this site’s content remain helpful, informative and professional.
You can judge for yourself what that means in terms of a comment you’d like to submit, then I’ll judge for myself. Hopefully we’ll be in agreement.
I won’t edit comments, so it’s an all or nothing sort of deal.
Thanks for reading and participating.