About

This site is for forward-thinking, digital public relations consulting and presenting.

Here Pete Codella, APR provides commentary on industry trends, links to resources and a speaking schedule – highlighting the various places and organizations for which his services are employed.

Codella is an Accredited Public Relations advisor, experienced, award-winning business communication professional, marketing and advertising counselor.

He has a particular affinity for the convergence of public relations and technology.

His Accreditation is through the Universal Accreditation Board sponsored in part by the Public Relations Society of America. He is a former chapter president and assembly delegate for PRSA–Las Vegas Valley Chapter. He has also served a two-year stint on the national executive committee for the PRSA Independent Practitioners Alliance.

Pete Codella is a former president of the Las Vegas chapter of the International Association of Business Communicators and in February 2008 received that organization’s highest honor, the Communicator of the Year award. The previous July he received the IABC/Las Vegas President’s Award for his exemplary volunteer contribution to the chapter.

In 2009 Codella served as the program director, or chapter president, for the Social Media Club of Salt Lake City and also chaired the world’s first Social Media Club sponsored awards program, the Utah Social Media Awards.

He has senior level management experience in public relations and advertising agencies and first opened his own firm in 2002.

He has created and taught social media-focused online classes for the University of California, Irvine Extension. He is also an adjunct instructor for the University of Utah and teaches social media courses that are part of the university’s Nonprofit Academy for Excellence curriculum. He is a former adjunct professor in UNLV’s Division of Educational Outreach for the Certificate in Public Relations Skills program.

Since the early 1990s he has been involved in the management of design, content and marketing strategies for online initiatives including websites, emails, blogs, online newsrooms and various types of media now known as social media.

Codella also created NewsCactus — a hosted, social media equipped online newsroom solution that puts the power of self-publishing on the Internet directly in the hands of business communicators without relying on IT or Web design professionals. NewsCactus accomplishes results similar to corporate blogging — search engine optimization, excellent online positioning and utilization of an RSS feed to tell a story — without the need for comment moderation. NewsCactus is the market’s only $199 a month online newsroom software, delivering real value in good and bad economic times.

Pete Codella is the co-founder and co-host of the Online PR Podcast — a weekly podcast focused on the world of digital public relations, marketing and advertising with a special focus on website development and search placement.

Other Sites

Codella Marketing – digital public relations and marketing firm
NewsCactus – a hosted, social media online newsroom solution (software-as-a-service)
NewsCactus Blog – about utilizing a social media friendly online newsroom
Online PR Podcast – a digital public relations and marketing podcast with a special focus on website development and search placement

Professional Affiliations

Social Media Club of Salt Lake City – Pete’s one of the founding chapter members and served in 2009 as program director (AKA president)
Public Relations Society of America – Greater Salt Lake Chapter
International Association of Online Communicators

Comment Moderation Policy

Yes, it’s true. Comments posted on PeteCodella.com are moderated.

While I certainly welcome the dialogue that comes from the blog format, it’s my obligation to ensure this site’s content remain helpful, informative and professional.

You can judge for yourself what that means in terms of a comment you’d like to submit, then I’ll judge for myself. Hopefully we’ll be in agreement.

I won’t edit comments, so it’s an all or nothing sort of deal.

Thanks for reading and participating.