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46 social media monitoring and measurement tools

media monitoringThis list of 46 media monitoring and measurement tools was prepared doing research for my March 20, 2013 presentation, Today’s Best PR Measurement Tools, for Ragan’s 2013 PR Measurement Summit in Washington, D.C.

It encompasses both social media and website measurement and analytics tools. However, it doesn’t take into consideration the many publishing platforms and software-as-a-service offerings that are available, which may also offer some analytics tools.

Many of the tools are free, some aren’t and some are quite expensive – geared toward large multi-location organizations.

There’s something for everyone in this list of social media monitoring tools. And if you’ve got a favorite platform you’d like to add, or some clarification on the information presented, please do post a comment.

Note: I’m curating content from the conference and adding to this list, so although 46 tools were included initially, there are more now.

Alexa | Web metrics
Alterian | Insight through social media data, services and analytical tools
Argyle Social | More prospects, better leads and stronger relationships
BackTweets | Find content published on Twitter
BlitzMetrics | Social media dashboards for your brand
BoardTracker | Find content shared on discussion boards (currently offline)
Brandwatch | Social media monitoring tools
Buzz Equity | Measure your online brand equity
CARMA | Boardroom-ready, human generated reports and analysis
CisionPoint | Online media database, social publishing and metrics
Collective Intellect | Captures customer sentiment
Compete | Path-to-Purchase and conversion analysis
Crimson Hexagon | Facebook and Twitter conversation analysis
Curalate | Pinterest and Instagram analytics
CustomScoop | News and social media monitoring
CyberAlert | All media monitoring and measurement
Cymfony | Social media monitoring, analytics and engagement
Engage121
Facebook app/page Insights | Measures activity on a Facebook page
Facebook domain Insights | Measures Facebook activity on a domain
Fliptop | Social customer intelligence
Google Alerts | Keyword alerts via email
Google Analytics | Web analytics
Google Trends | Web content trends over time
Gorkana | Social media monitoring and engagement
HootSuite | Social media management
Icerocket | Real-time search
Klout | Twitter influence metrics
Marketing Grader | SEO reports
MediaMiser | Real-time media monitoring and analytics
MediaVantage | Real-time media monitoring
Meltwater | Online intelligence platform
Mention | Keyword alerts via web app
NetBase | Social intelligence platform
NM Incite | SocialGuide – social TV measurement and analytics (discontinuing some services)
NUVI | Social analytics platform
Pinpuff | Calculate your pinfluence
PinReach | Pinterest influence and analytics
Pinterest Analytics | Pinterest’s own analytics
Quantcast | Direct audience measurement
Reachli | Market and measure visual web campaigns
Sentiment360 | New media intelligence for business
Shoutlet | Enterprise social marketing platform
Social Marketing Cloud | Listen, analyze and engage with customers online
Social Mention | Real-time search
Social Tally | Determine shares, likes, etc., for specific URLs on a variety of social platforms
Sprout Social | Engage, publish and analyze
SWIX | Social marketing optimization and analytics
Synthesio | Global social media monitoring (good for large, global brands)
Sysomos | Business intelligence for social media
Talkwalker | international social media monitoring
Technorati | Blog directory
Topsy | Real-time search
Trackur | Social media monitoring
TweetBeep | Twitter keyword alerts via email
Twitalyzer | Twitter analytics for social business
UberVU | Social media marketing insights
Visible Technologies | Social media monitoring, analytics and engagement
Vocus | Complete online marketing and analytics software
Wikiscanner | Monitors changes to Wikipedia
Woo Rank | SEO reports (contact Pete for a free report)
Wordle | Provides a visual word cloud of content

Resources

Here are a couple PDFs that include a PowerPoint slide listing some of these services in categories of: 1) free, 2) moderately priced, and 3) more expensive.

Also, a sample from Excel that can be used to track social platforms and statistics.

PR Measurement Tool Price Comparison

Tracking in Excel

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46 social media monitoring and measurement tools

9 Responses

  1. Pete,

    Thanks for the great list. Did you already had a look at our tool Replise (www.replise.com). Comprehensive monitoring with own crawler and historical data. We also have a team of international analysts that is happy to help with the intelligence part. If you have questions please let me know.

    Garbis, CEO Replise Germany

    Garbis Bedoian September 12, 2013 at 11:57 pm #
  2. Hello Pete, how are you?
    I would also recommend Talkwalker – it might really interest you. It monitors content in 187 languages, from 247 countries, especially in online news, blogs, forums, and Facebook/Twitter/YouTube.
    The recent release of its alerting system has also been well received.
    For an international monitoring and analysis, this is absolutely great. And it lets you engage on Facebook and Twitter from directly from the platform.

    Julie Hong May 3, 2013 at 4:07 am #
  3. Thanks for the callout, Pete

    A complete and comprehensive list – however, for larger brands who have a need for international listening, Buzz Equity is a cost effect option, pulling in data in multiple languages. Many options from the free social search to the Pro and Enterprise editions starting at $19.95/month

    Alex Janson – (Product Manager, SinoTech Group)

    Alexander Janson May 1, 2013 at 8:28 pm #
  4. Hi Pete –

    I really enjoyed your presentation in D.C. back in March. Thanks for sharing this great list! My agency is excited to start looking into some new tools to which ones are the best fit for us and our clients.

    Best,
    Meredith
    HCK2 Partners

    Meredith Lockhart April 8, 2013 at 11:50 am #
  5. Wow…cool post, Pete! I think the information in this list is really useful for researching and choosing the RIGHT social media monitoring tool.

    Even though the information you gave explains the essentials of each tool, it’s frustrating for me that the free-trials on many of these tools have a lot of strings attached. I like to be able to play around quite a bit with a tool before committing to paying for it, you know? I just tried out another free tool that I think is worth including called “Buzz Equity.” It’s a real-time social media search platform where you can search for mentions of a brand on an extensive list of frequented social media websites (including Asian platforms). The coolest part is that you can search as many times as you want for free! Anyway, the URL is: http://www.buzzequity.com

    Juliet Cartwright April 8, 2013 at 3:22 am #
  6. This is a very comprehensive list, thanks for sharing Pete (and thanks for including Brandwatch!)

    A few more you may want to consider adding also: Synthesio, UberVU, Meltwater Buzz and Netbase.

    Also, NM Incite is shutting down some of its analytics products: http://techcrunch.com/2013/02/06/layoffs-for-nm-incite-the-nielsen-mckinsey-jv-that-does-twitters-tv-ratings/

    Thanks :)

    Jasmine Jaume (Community Manager, Brandwatch)

    Jasmine Jaume March 25, 2013 at 3:58 am #
    • Thanks for mentioning Synthesio, Jasmine :)

      Agreed, a very comprehensive list – however, for larger brands who have a need for international listening, Synthesio is a strong option, pulling in data from 200+ countries & 50+ languages. Also, ranked #1 for data quality in the WebLiquid Buyer’s Guide: http://synthes.io/VOZLap.

      Julie Meredith – (Marketing Manager, Synthesio)

      Julie Meredith (@Julie_Meredith) April 8, 2013 at 8:08 am #
  7. Thanks Pete! Is there a reason you didn’t recommend Crimson Hexagon?

    Sean Gelles March 20, 2013 at 9:43 am #

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