Posted in Commentary on April 10, 2012
What did we do for birthdays before Facebook? We mailed cards through snail mail to a select group of family and friends for their birthday. But with the advent of Facebook, it’s so easy to: 1. Remember when it’s someone’s birthday, or rather, be reminded, and 2. Wish them a happy birthday. Those Facebook birthday [...]
Posted in Commentary on March 18, 2012
A few weeks ago I began the first marketing course in the executive MBA program at the University of Utah. I started the 22-month program last August. Since marketing speaks closely to what I do for a living, I was looking forward to the class. The course so far has mostly been a rehash of [...]
Posted in Information on March 7, 2012
As a professional communicator, with the proliferation of social media and other Internet tools, it can be downright difficult keeping up. Although we may feel overwhelmed by the explosion of communication channels available, the foundation of business communication remains unchanged. We do our best to stay current, attending webinars and workshops, but sometimes travel and [...]
Posted in Advice on March 2, 2012
Those of you who follow this blog know that last fall I began an executive MBA program at the University of Utah. I’m in a marketing class now that uses the Markstrat marketing simulation software. We’re basically in charge of setting product pricing, hiring a sales force, investing in research and development, and allocating an [...]
Posted in Information on December 30, 2011
Dear friends, It has been too long, I know: two-and-a-half months since my last post. You may feel abandoned, even sad. And for that, I’m truly sorry. About a year ago, at age 40, I decided it was time to do something a little different with my career. Sure I’m happy working as a consultant [...]
Posted in Information on October 12, 2011
There’s a relatively new and very cool Internet tool called If this, then that, or as they like to refer to themselves, just ifttt. My guess is you haven’t heard about it and I’m excited to introduce you to a world of event-driven, automated tasks. The beta service was introduced last December and ifttt was [...]
Posted in Information on September 19, 2011
I am a contributor to Ragan’s PR Daily where I write a column on various social media tools for public relations professionals. For this blog post I am providing a list of recent topics with links so you can check out some of the social media and PR goodness: Google AdWords Keyword Tool – A [...]
Posted in Commentary on August 10, 2011
I’m not a big documentary movie watcher but I recently found Transcendent Man, a documentary about future thinker and inventor Ray Kurzweil, on Netflix and couldn’t stop watching it. For those of you who aren’t familiar with Kurzweil or his idea of ‘The Singularity,’ that’s basically the time when human life becomes intertwined with machines [...]
Posted in Information on August 1, 2011
By now you’ve heard the buzz about Google+ and are ready to catch the wave. (In case you didn’t catch it, that’s my holler-out to two previous not-so-successful Google entrees into social media: Google Buzz and Google Wave.) Here’s a short overview on a few Google+ basics. Signing Up Once you’ve got a Gmail account [...]
Posted in Information on July 15, 2011
You can develop greater awareness for your work and employer using online social networks. Rather than provide in-depth analysis and instructions for the different ways to promote your job and employer, this short outline gives direction for ways you can engage with your social networks while developing greater awareness for your work and your company. [...]
Pete is an Accredited Public Relations counselor, social media and marketing advisor. He owns and operates Codella Marketing and NewsCactus, a hosted online newsroom solution, and co-hosts the Online PR Podcast.
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