Posted in Advice on May 10, 2013
Earlier this month I graduated from the University of Utah’s Executive MBA program. My graduate studies started in May 2011 when I took a college algebra class to qualify to enroll in the U’s Executive MBA program. The program kicked-off mid-August 2011 with five days of class and 10-12 hours of programming each day at [...]
Posted in Social Media on March 20, 2013
This list of 46 media monitoring and measurement tools was prepared doing research for my March 20, 2013 presentation, Today’s Best PR Measurement Tools, for Ragan’s 2013 PR Measurement Summit in Washington, D.C. It encompasses both social media and website measurement and analytics tools. However, it doesn’t take into consideration the many publishing platforms and [...]
Posted in Social Media on March 5, 2013
5 steps to a free online monitoring platform Here are instructions for setting up what I like to call your online listening platform — a way to use Google Reader to continually pull-in the latest news and information for your important keywords and phrases. Step 1 Before you get started, you want to identify what [...]
Posted in Research on November 26, 2012
My friends at Ragan Communications and the folks at NASDAQ OMX teamed up to put together a very useful report on how businesses and organizations are using social media. They surveyed 2,714 communicators, marketers, public relations professionals and others about their social media for business activities. The report, Structuring A Social Media Team, presents findings [...]
Posted in Case Studies on November 7, 2012
My family recently introduced me to a very fun toy and candy store called Blickenstaff’s. My wife and kids had been there before. It was my first time. I actually felt like I was on a movie set. It was such a fun, playful, creative environment. As we talked with the associate behind the counter, [...]
Posted in Information on November 5, 2012
The college experience today is different in many respects from what it was even five or 10 years ago. Some of the changes have to do with recruiting and admissions; others are more focused on programming and expanded course offerings. The post that follows outlines the rise of the executive MBA — not a new program, [...]
Posted in Research on October 17, 2012
In many ways elections serve as benchmarks for communicators: what to do and how to do it successfully. As we finally (yes, finally!) approach election day, the campaigns are doing all they can to reach voters with persuasive messages. The Pew Research Center published a study earlier this month noting that 88% of registered voters [...]
Posted in Social Media on October 4, 2012
Attention students: mind your manners online Whenever I’m asked to speak at university events I end up having fascinating discussions with today’s college students. Most of them realize that prospective employers are checking out their online personas before extending a job offer. But I wonder if high school students realize that today, even getting into [...]
Posted in Research on October 1, 2012
Friends, I usually don’t ask much of my blog subscribers – a comment here or there is all. But I could really use your help this week. I’ve got an assignment for my MBA marketing class to conduct an online survey. We’re graded on the survey’s composition and the number of responses. Would you be [...]
Posted in Events on September 28, 2012
This week I presented a 90-minute tour of today’s top social media and online marketing tools at Alexander’s. It covered topics including how to monitor what’s being said about you online, optimizing platforms like Facebook, LinkedIn, Pinterest, Twitter, YouTube and Google+ for business, and using WordPress to power a microsite focused on news, video or blog [...]
Pete is an Accredited public relations counselor and vice president of marketing and public relations for Alexander's. The content on this website is his sole responsibility and not Alexander's. He speaks, teaches and assists clients with digital public relations, website and social media optimization, online newsrooms and marketing. Pete is a member of the University of Utah Executive MBA Class of 2013, a fortunate husband and proud father.
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